Bloomberg Sound ON: Trump tariffs, national emergency, and Amazon (Podcast)


Bloomberg Chief Washington Correspondent Kevin Cirilli delivers insight and analysis on the latest headlines from the White House and Capitol Hill, including conversations with influential lawmakers and key figures in politics and policy.

Kevin discussed the fallout from Amazon’s decision to drop their NYC expansion plans, Trump’s national emergency declaration to build a wall and the progress on trade talks with China with guests Marc Ross, founder of Caracal Global and Bloomberg News Congressional reporter Anna Edgerton.

Listen here:

Looking for a few test dummies

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Caracal Global specializes in global thought leader communications and management at the intersection of politics, policy, and profits.

Today we launch a new service and would like to test it on a few professionals I respect and admire.

We are offering this service gratis to four organizations (it was five - a global diplomacy media organized already signed-up) over the coming weeks

You can see the full Five-Step Communication and Thought Leader Audit below.

This tool is ideal for boardrooms and C-Suite executives from multinational corporations, trade associations, and disruptive startups looking to create compelling communications, focused content, and engaging presentations.

Ping me at if you would be interested, or if you have an idea on the ideal organization that could benefit from the service and welcomes the opportunity to shape a new product.



5 Step = Five-Step Communication and Thought Leader Audit


Step 1: Vision

We start off by asking the client to describe the vision for their communications and how they differentiate themselves from their competition.  From there we ask the client to identify their favorite communications projects, media campaigns, and marketing efforts - both internal and external.

This exercise allows us to hear directly from the client on how and why they see the development of a proper communications effort is needed and the aspirational actions necessary to move forward.

Action step = 90-minute conversation with the client and Caracal Global

Step 2: Personification

After we establish the goals, we go through several exercises where we ask the client to personify their communications or advocacy.

For example, we'll ask questions like, if your communications was a famous actor, who would it be? And if your communications was a baseball team who would it be? And if your communications was a city which city would it be?

These type of questions force the client to think about the personality and feel they want their communication or advocacy to convey.

Action step = 90-minute conversation with the client and Caracal Global

Step 3: Outline Concepts

Caracal Global goes back to the office where we sketch and develop an outline based on a collection of ideas, scraps, aha moments, concepts, theories, and possibilities captured and fosters over our 3-hour conversation.

Action step = One week for Caracal Global to prepare rough ideas and concepts

Step 4: Conduct a communications audit

Utilizing Caracal Global’s unique 100 point scoring system, we audit the client's current state of communications by looking at the four pillars needed to be successful and impactful: social + digital, offline engagement, owned media, and buzzworthy reputation.

Action step = One week for Caracal Global to conduct the audit

Step 5: Present a path forward

Caracal Global presents its audit findings, as well as identifies the most impactful ideas based on the aspirational vision and personality of the client's communications matched against the realities of the client’s current tools, talent stack, staffing, commitment, and budget.

Action step = 120-minute conversation with the client and Caracal Global