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thought leader strategy + Management to navigate globalization, disruption + politics

 
Successful thought leadership requires STOCK = strategy, tactics, organization, consistency, and know-how.

— Marc A. Ross, founder of Caracal Glocal
 

about

Caracal Global specializes in thought leader strategy and management for senior business executives working at the intersection of globalization, disruption, and politics.

Think of Caracal Global as equal parts talent agency, campaign manager, and business strategist.

Clients hire Caracal Global to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end thought leader projects where Caracal Global assumes the role of project leader and general contractor.

Caracal Global works independently but provides access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, film, book publishing, online reputation management, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of thought leadership and global business communications, Caracal Global helps clients tell their story and build trusted relationships with all necessary stakeholders.

Caracal Global has developed and executed successful thought leader campaigns globally and in leading cities, like Washington DC, New York City, Los Angeles, Detroit, Chicago, Des Moines, London, Brussels, Shanghai, and Beijing.

 
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To execute world-class thought leadership you need strategy, audio, video, digital and social, writing, plus event production. Caracal Global provides all these seamlessly.

— Marc A. Ross, founder of Caracal Global

Thought Leader strategy + Management to navigate globalization, disruption + Politics

 

Caracal Global specializes in thought leader strategy and management for senior executives working at the intersection of globalization, disruption, and politics.

Think of Carcal Global as equal parts talent agency, campaign manager, and business strategist.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of thought leadership and global business communications, Caracal Global helps clients tell their story and build trusted relationships with all necessary stakeholders.

 

Services

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Audit

The Caracal Global Five-Step Thought Leader Audit is an ideal tool to properly analyze your communications and content as well as create a foundation and process for ongoing success.

 
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Tier 1

Communications and press management services, including media engagement, availability, coordination, and scheduling

Talking points and message development

Press release creation and distribution

Opinion editorial development and placement

Daily executive news overview assembly and distribution

90 minute communications classroom session

Twice a month teleconference staff planning meetings

Tools and tactics can be added or removed based on audit and strategy

 
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Tier 2

Communications and press management services, including media engagement, availability, coordination, and scheduling

Talking points and message development

Press release creation and distribution

Opinion editorial development and placement

Provide consultation on social and website content development

Daily executive news overview assembly and distribution

3 hour communications classroom session

Biannual pen and pad press events and/or influencer lunches

Twice a month onsite staff planning meetings

Tools and tactics can be added or removed based on audit and strategy

 
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Tier 3

Communications and press management services, including media engagement, availability, coordination, and scheduling

Talking points and message development

Press release creation and distribution

Opinion editorial development and placement

Provide consultation on social and website content development

Online reputation audit and management

Daily executive news overview assembly and distribution

Monthly media trends and tendencies memo

6 hour communications classroom session

Quarterly pen and pad press events and/or influencer lunches

Yearly media training session

Record, video, and photograph media events and interviews

Weekly onsite staff planning meetings

Tools and tactics can be added or removed based on audit and strategy

 
 
 

INSIGHTS

 

contact

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