helping global thought leaders make better communications.

Expertise matched by high-frequency communications has the power to create new opportunities for commerce and culture.

— Marc A. Ross, founder of Caracal Glocal
 

about

Caracal Global is an advisory firm helping global thought leaders make better communications.

Caracal Global believes expertise matched by high-frequency communications has the power to create new opportunities for commerce and culture.

By developing a proper strategy, utilizing winning tactics, organizing effectively, speaking consistently, and sharing know-how, global policy experts can inspire, influence, and initiate action.

With decades of experience working on political and advocacy campaigns at the highest levels in the United States and the United Kingdom, Caracal Global offers communication, marketing, and advocacy solutions, both online and offline, and develops influencer marketing campaigns tailored to a client’s strategic priorities.

We keep the organizations we work with hush-hush, but our clients range from trade associations to global think tanks, plus senior executives and public policy experts, as well as high-growth entrepreneurial businesses and some of the world's largest multinational corporations.

Caracal Global has executed successful communications efforts around the world and in leading cities like Washington DC, New York City, Los Angeles, Detroit, Chicago, Des Moines, London, Brussels, Shanghai, and Beijing.

CGLogo.png
To execute world-class communications you need strategy, audio, video, digital and social, writing, plus event production. Caracal Global provides all these seamlessly.

— Marc A. Ross, founder of Caracal Global

APPROACH

Identifying the communications need is the essential foundation for every client and project.

Through exploratory workshops, brand refinement, messaging models, narrative and engagement work, Caracal Global defines, position, and articulates our clients’ communications objectives.

We make global policy expertise receptive through online and offline tools all with a distinctive voice matched with high-frequency communications.

services

 
CapHill.png

Strategy + Communications Advisory

Helping global policy experts make better communications

Audit communications infrastructure | 5 Step Thought Leader Audit

Communications coaching and training sessions

Making global policy expertise receptive

Using a distinctive voice matched with high-frequency communications

 

Tactics + Tools Created

Creating impactful offline content

Developing impactful online content

Producing experiential communications and marketing

Audio, video, and sound production, direction, and creation

 

Organization + Management

Consult on hiring + staffing requirements

Online reputation audit and management

Communications and press management services, including media engagement, availability, coordination, and scheduling

War Room strategy + execution + management

Develop + execute quarterly pen and pad press events and/or influencer lunches

Event production | Press events + multi-day conferences