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thought leader communications + Global public policy

Winning at the Intersection of Globalization + Disruption + Politics

 
Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

— Marc A. Ross, founder of Caracal Glocal
 

about

Based in Washington, DC, Caracal Global was founded by Marc A. Ross to solve global public policy challenges facing businesses and international commerce.

Ross specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire Caracal Global to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where Ross assumes the role of project leader and general contractor.

Caracal Global works independently but provides access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, film, book publishing, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, Ross helps clients tell their story and build trusted relationships with all necessary stakeholders.

Since 1996, Ross has developed and executed successful campaigns globally and in leading cities, like Washington DC, New York City, Los Angeles, Detroit, Chicago, Des Moines, London, Brussels, Shanghai, and Beijing.

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Let’s get to work - let’s start communicating.
- Marc A. Ross
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“the go to guy in Washington for US-China trade disputes”
-Bloomberg News

Specializing in Thought Leader Communications + Global public policy

 

Caracal Global specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, Caracal Global helps clients tell their story and build trusted relationships with all necessary stakeholders.

 

Services

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Strategy

Audit = Perception mapping and auditing services for communications activities + staffing

Advice = Consulting services to improve communications engagement + staffing

Communications = Executive thought leader communications strategy + editorial oversight + management for key constituencies

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Tactics

Media Management = Press monitoring + engagement, media training, influencer identification, media relations

Design + Development = Web + mobile design, brand identity, video, audio, photography, copywriting, copyediting, speech writing + opinion editorials

Experiential Advocacy + Events = Design, production + management, conference strategy, speeches, presentations, interviews, buzz + street marketing

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Executive Intelligence

Executive News Overview + Analysis = Curate bespoke executive memos + newsletters with news, insights + analysis impacting your business + political decisions

Executive Talking Points + Op-Eds = Create buzzworthy talking points, media driving narratives, customized Op-Eds + placement

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Executive Education

Brigadoon = The global community where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture - from multi-day events to salon dinners.

Workshops = Customized executive education, lectures, workshops, + conferences which demystify globalization, disruption, and politics.

 
 
 

INSIGHTS

 

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