Services.
Caracal Global helps leaders understand the world and how to talk about it.
Most leaders don't have a communications problem. They have a coherence problem. The website doesn't match the LinkedIn profile. The investor deck doesn't match the policy testimony. The town hall doesn't match the press release.
Every engagement begins in the same place: understanding how a leader actually communicates today, and what to do about it.
Understanding your communications.
The 5-Step Communications Audit™
Built on the E-STOCK Framework™
The audit is where the work starts, the one thing we do better than anyone, and how every engagement begins. We diagnose how you communicate across every audience that matters, find the gaps and where competitors are gaining ground, and hand you something prescriptive, prioritized, and built for action.
→ Stakeholder mapping. Who needs to hear from you, and what do they need to hear?
→ Message audit. What are you actually saying across every channel?
→ Executive voice assessment. Is your leadership building authority or absorbing risk?
→ Competitive narrative analysis. Where are competitors winning the story?
→ Action plan. Prioritized, sequenced, built for execution.
For leaders preparing for a major moment, an earnings cycle, a regulatory shift, a leadership transition, a market entry, a geopolitical disruption, who need to know where the gaps are before they show.
Engagements from $20,000 | 2–8 weeks
Supporting your communications.
From there, leaders go further. Two capabilities carry the work forward, deployed based on what the audit surfaces, not chosen from a menu.
Executive Communications
Built on the E-STOCK™ and TWIN™ Frameworks
The work that builds and protects the authority of senior leaders in a volatile world.
→ Thought leadership and ghostwriting for executives, founders, and board members
→ Speech preparation and platform strategy: conferences, congressional testimony, international convenings
→ Media relations and journalist engagement across Washington, New York, London, and Asia
→ Stakeholder convenings and corporate diplomacy
→ Editorial production: photography, video, graphics, podcasting, long-form content
Engagements from $30,000 | 4–6 months
Intelligence + Strategic Counsel
Built on the SIGNAL™ Framework
The discipline that keeps the work grounded in the world as it is. Intelligence built for business decisions, not academic debate, daily monitoring of the signals reshaping your industry, translated into what they mean for capital allocation, supply chain, market entry, and stakeholder communications, with custom briefings for boards and scenario planning for high-volatility decisions.
For leaders who need to know what's happening, why it matters, and what to say about it before the news cycle gets there first.
Winning your communications.
The Issue Authority System™
Own the issue that defines your company.
The fullest expression of the Caracal Global method: a campaign to make one leader the definitive voice on the one global business issue that will shape their industry.
In every industry, one issue decides the next three years. US-China. North American manufacturing. AI and the infrastructure beneath it. Boards are anxious about these issues. Investors ask about them. Regulators move on them. In most companies, no leader truly owns the conversation. The leader who does holds an advantage no competitor can buy off a shelf, the durable standing to be the voice on the issue that matters.
This isn't a service with a fixed list of deliverables. It's a campaign, run the way a serious campaign is run: a clear objective, a defined horizon, and the discipline to deploy whatever it takes to win. Private dinners with the stakeholders who decide the issue. A signature position paper. Op-eds under the leader's name. Platform and podcast strategy.
Every campaign opens with the 5-Step Audit™. The audit is the front door; the campaign is how you walk through it.
The three territories
→ US-China commercial relations. Decoupling, tariffs, market access, technology restrictions, the realignment reshaping your industry.
→ North American manufacturing. Reshoring, USMCA, industrial policy. Our sharpest territory, auto, industrials, mobility.
→ AI and technology. Compute, data centers, and the regulation behind AI, the issue every board now faces.
Engagements from $100,000 | 6–24 months
The Caracal Global approach.
Three frameworks, one operating system. SIGNAL™ reads the world you operate in. TWIN™ identifies the audiences that must move for your decisions to land. E-STOCK™ turns the findings into a working program.
Understand your communications. Support them. Win them.
The conversation starts with the audit. Contact Marc Ross directly:
marc@caracal.global · +1 202 596 5270
