Executive Communications + Media Relations.
The work that builds and protects the authority of senior leaders in a volatile world.
In a world where geopolitical volatility moves markets and reshapes regulation overnight, how you communicate is as strategic as what you decide. The leaders who win don't just have the right intelligence, they know how to deploy it: the right message, to the right audiences, at the right moment.
The practice is built on two proprietary frameworks:
E-STOCK™ — the operating system for spreading an idea on purpose: Event, Strategy, Tactics, Organization, Consistency, Know-how.
TWIN™ — the audience-segmentation discipline that targets who must be Won, who must be Influenced, and who must be Neutralized.
Together they turn executive communications from one-off engagements into a calendared, measurable program.
What we do.
→ Thought leadership and ghostwriting. Your executives' authority turned into a calendared program, the right idea, in the right venue, at the right moment.
→ Op-ed writing and placement. Top-tier business and policy publications, sequenced against the forcing events on the regulatory, political, and corporate calendar.
→ Public affairs campaigns. High-frequency programs that integrate online and offline activity into a coherent, sustained narrative.
→ Media relations and spokesperson services. Primary media liaison for engagements with top-tier global outlets across the US, Canada, the UK, Europe, and Asia, plus media training and preparation for high-stakes interviews.
→ Press management and strategic counsel. Every interview, briefing, and crisis response treated as part of a larger program, not a one-off reaction.
→ Stakeholder convenings. Your leadership in the right rooms with the named audiences who decide what your company is allowed to do next.
→ Issue monitoring and strategic planning. Stay ahead of the narratives forming around your business and industry.
Engagements from $30,000 | 4–6 months
Who this is for.
Leaders building and protecting authority on the issues shaping their industry. Leaders whose communications need to scale with the value-creation thesis. Leaders building reputations in the rooms that will determine whether the company succeeds at its next level.
The outlets we've engaged.
Caracal Global has worked with reporters, columnists, editors, and producers at some of the world's most influential publications:
Associated Press · Bloomberg · CNBC · The Economist · Financial Times · Fortune · Fox Business · France 24 · The Guardian · Le Monde · Los Angeles Times · Monocle · The New York Times · Nikkei Asian Review · Politico · Reuters · South China Morning Post · The Times of London · The Wall Street Journal · The Washington Post
and leading regional and trade press across the US, Europe, and Asia.
About the practice.
Every engagement is personally led by Marc A. Ross. Marc has guided leaders across the Fortune 1,000, private equity, and founder-led companies, along with former US cabinet officials, elected officials in the US and UK, senior diplomats, and trade-association leadership, on communications that move markets and shape public affairs.
His work appears in the publications that shape how global business is understood: The Hill, PR Week, the Financial Times, the Wall Street Journal, Bloomberg, CNBC, and Reuters. He is an opinion contributor to The Hill and PR Week, served as Communications Director at the Center for AI Policy and the US-China Business Council, and is the author of the forthcoming trilogy on the E-STOCK™, TWIN™, and SIGNAL™ frameworks.
Ready to make your communications as strategic as your business?
Contact Marc Ross directly:
marc@caracal.global · +1 202 596 5270