Executive Communications + Media Relations

In a world where geopolitical volatility moves markets and shapes regulations overnight, how your organization communicates is as strategic as what it decides. The executives who lead through disruption don't just have the right intelligence — they know how to deploy it with the right message to the right audiences at the right moment.

Caracal Global's Executive Communications service is built on two proprietary frameworks;

E-STOCK™ is the operating system for spreading an idea on purpose: Event, Strategy, Tactics, Organization, Consistency, Know-how.

TWIN™ is the audience segmentation discipline that Targets who must be Won, who must be Influenced, and who must be Neutralized for the program to succeed. Together, they turn executive communications from a series of one-off engagements into a calendared, measurable program.

Caracal Global provides a full range of communications services:

High-frequency public affairs campaigns, built around the E-STOCK Framework™, that integrate online and offline activity into a coherent, sustained narrative

Stakeholder event organization, built around the TWIN Framework™, that puts your leadership in the right rooms with the named audiences who decide what your company is allowed to do next.
CEO thought leadership and speech ghostwriting, built around the E-STOCK Framework™, that turns your executives' authority into a calendared program: the right idea, in the right venue, at the right moment.
Op-ed writing and placement in top-tier business and policy publications, sequenced against the forcing events on the regulatory, political, and corporate calendar.
Press management and strategic communications counsel, built around the E-STOCK Framework™, that turns every interview, briefing, and crisis response into a calendared piece of a larger program rather than a one-off reaction.
Spokesperson and primary media liaison services for engagements with top-tier global outlets across the US, Canada, the UK, Europe, and Asia.
Issue monitoring and strategic planning to stay ahead of the narratives forming around your business and industry.
Global communications management of international commerce and public affairs issues.
Media training and preparation for C-suite executives ahead of high-stakes interviews and public engagements.

Starting at $8,500

Prepaid and non-refundable

Media Organizations Engaged

Caracal Global has worked with reporters, columnists, editors, producers, and thought leaders at some of the world's most influential outlets:

Who This Is For

Fortune 1,000 executives building and protecting authority on the issues shaping their industry. Private equity portfolio company CEOs whose communications need to scale with the value-creation thesis. Founders building reputations in the rooms that will determine whether the company succeeds at its next level.

About the Practice

Caracal Global's Executive Communications service is personally led by Marc A. Ross for every engagement. Marc has worked with Fortune 1,000 executives, private equity portfolio CEOs, founder-led leaders, former US cabinet officials, elected officials in the US and UK, senior diplomats, executive trade association leadership, and senior policy professionals on communications that move markets and shape public affairs.

His work appears in the publications and platforms that shape how global business is understood: The Hill, PR Week, the Financial Times, the Wall Street Journal, Bloomberg, CNBC, Reuters, and the broader network of outlets that reach boards, investors, regulators, journalists, and policymakers. He has briefed reporters, columnists, editors, and producers across the US, Canada, the UK, Europe, and Asia. He has spoken at conferences, universities, government convenings, and private corporate events across three continents.

He is an opinion contributor to The Hill and PR Week. He served as Communications Director at the Center for AI Policy and the US-China Business Council. He is the author of the forthcoming trilogy on the E-STOCK™, TWIN™, and SIGNAL™ Frameworks.

Ready to make your communications as strategic as your business?

Contact Marc Ross directly at marc@caracal.global or call +1 202 596 5270.

Let’s get to work