Marc A. ross

Founder + Chief Communications Strategist @ Caracal

marc@caracal.global | @marcaross

  • Geopolitical Business Communications

  • US-China Commercial Relations

  • Artificial Intelligence + Technology Regulation

  • Corporate Diplomacy

  • Geopolitical Intelligence

  • US + UK Politics

  • Communications Strategy + Advisory

  • Ghostwriting + CEO Thought Leadership

  • Event Management + Curation

  • Executive Education

  • Always Be Communicating: Communications for Globalization and American Politics (In Development)

  • Founder + Chief Communications Strategist, Caracal

  • Founder + Curator, Brigadoon

  • Former Adjunct Professor, George Washington University

  • Former Communications Director, Center for AI Policy

  • Former Communications Director, US-China Business Council

  • MBA - Kenan-Flagler Business School @ University of North Carolina - Chapel Hill

  • BLS - Bowling Green State University

  • Insights for Innovation @ IDEO

  • AI x Design Thinking @ IDEO

Marc A. Ross is a geostrategist and world-class communications executive with a proven ability to shape public affairs and increase awareness of global business issues, utilizing global street smarts combined with holistic, high-frequency, and high-low communications.

Marc specializes in navigating today's interconnected business environment with intelligence, strategy, and engagement, with experience with Fortune 100 companies, trade associations, and national political campaigns in the US and the UK.

Ross' communications work includes serving as a spokesperson and primary media liaison for engagements with global media outlets, reporters, columnists, editors, producers, and thought leaders based in the US, Canada, the UK, Europe, and Asia. He has worked with C-suite executives, board members, and senior staff trade association leadership to develop key messaging and talking points, conduct government testimony preparation, media training and engagement advice, craft issue briefs and economic white papers, compose press releases, and ghostwrite opinion editorials.

Ross' work in government relations has involved global climate change, national energy policy, intellectual property, technology antitrust and competition, artificial intelligence, the NATO 50th Anniversary Summit, and US-China commercial relations.

Ross holds an MBA with a focus on global commerce from the Kenan-Flagler Business School at the University of North Carolina.

He is the founder and chief communications strategist of Caracal, a geopolitical business communications firm specializing in global business issues at the intersection of globalization, disruption, and politics. Additionally, he is the founder and curator of Brigadoon, a global network of founders and thought leaders shaping commerce and culture.

He also served as an adjunct professor at George Washington University, teaching a course on globalization and American politics, and was the communications director of the Center for AI Policy advocating for responsible artificial intelligence policy and the unique risks of frontier artificial intelligence and was the communications director for the US-China Business Council, America’s foremost trade association for US companies who trade with or invest in China.

Ross is a frequent speaker, commentator, writer, and interviewee on all matters of global commerce and executive communications, as well as an opinion contributor to The Hill and PR Week.

He has been a guest speaker at Wisconsin's School of Business, Johns Hopkins University, Georgetown University, the University of North Carolina's Kenan-Flagler Business School, Middlebury Institute of International Studies, Utah State's Huntsman School of Business, the University of Chicago Booth School of Business, and the University of Southern California's Marshall School of Business.