Marc A. Ross is the founder and Chief Communications Strategist at Caracal Global, the communications consultancy for leaders operating at the intersection of commerce and government. He works with leaders who cannot afford to be reactive in an environment defined by permanent disruption.

His expertise spans tariff policy and supply chain disruption, US-China commercial relations, AI governance, transatlantic policy, national political campaigns, and the political environment around legislative and regulatory transitions. Marc helps leaders understand what is moving geopolitically, what it signals, and what to do about it, through communications that make an impact in the rooms that matter.

His executive communications work includes serving as spokesperson and primary media liaison for engagements with global outlets, reporters, columnists, editors, and producers across the US, Canada, the UK, Europe, and Asia. Ross has worked with C-suite executives, board members, and senior trade association leadership on key messaging, government testimony, media training, issue briefs, economic white papers, and CEO thought leadership.

Marc served as Communications Director of the US-China Business Council, America's foremost trade association for US companies that trade with or invest in China, and as Communications Director of the Center for AI Policy, which advocated for responsible artificial intelligence policy and the unique risks of frontier AI. He also served as an adjunct professor at George Washington University, teaching a course on globalization and American politics.

Marc is the founder and curator of Brigadoon, a global network convening intimate, PowerPoint-free gatherings of founders and civic leaders. Since 2013, Brigadoon has hosted senior leaders at venues ranging from Sundance Mountain Resort to private estates in Scotland, as well as salon dinners and aperitivos in leading cities, all under the Chatham House Rule. Brigadoon is a separate venture from Caracal Global.

Marc has appeared on Bloomberg, Bloomberg Radio, Fox Business, CGTN, and Associated Press Video, and has been interviewed on and off the record by reporters at the New York Times, Wall Street Journal, Financial Times, Reuters, Bloomberg, the Washington Post, the Economist, Politico, the Times of London, and other leading publications across the US, UK, Europe, and Asia. He is an opinion contributor to The Hill and PR Week, and publishes his Ross Rants at caracal.global/insights.

Marc holds an MBA in global commerce from the Kenan-Flagler Business School at the University of North Carolina.

SIGNAL™ — how senior executives read the world. Sources, Inputs, Geography, Noise, Analysis, Loop.

TWIN™ — the audience-segmentation framework for global business communications.

E-STOCK™ — the discipline behind spreading an idea.

MBA — Kenan-Flagler Business School, University of North Carolina at Chapel Hill

BLS — Bowling Green State University

Insights for Innovation · AI x Design Thinking — IDEO

→  Keynotes, panels, and moderated sessions

→  Half- and full-day workshops on the SIGNAL, TWIN, and E-STOCK frameworks

→  Off-the-record dinners and convenings under the Chatham House Rule