Feeling stuck with your comms?

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Our team of communications experts designed a risk-free, 5-minute communications audit that can help you grow your brand and increase your thought leadership. We start by asking a few questions about your business, what communications tools you currently use, as well as, your business objectives.

Once the audit process is complete, we will review the data and complete our analysis.

From this analysis we will provide a multi-page report and with a score based on a 100-point scale that evaluates your thought leader communications on the basic digital practices that drive results and increases attention.

Step One:

Simply fill out the form below and our team of experts will take care of the rest. We ask that you fully complete the questionnaire to be evaluated accurately. Once the communications audit is submitted, our team will begin filtering through your publicly viewable digital footprint.

You will receive a confirmation email where you will be invited to schedule your free consultation with Caracal Global Founder Marc Ross. We take 2 business days for the evaluation process to be completed from start to end.

Step Two:

A detailed report will be provided during your scheduled consultation call. This analysis will show you at least two improvements that can grow your thought leadership communications reach and engagement.

Take the audit here: https://www.caracal.global/audit

NATO, Brexit, Trevi Fountain, Flywheel, SoulCycle, Ford, VW, Juventus

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NATO, Brexit, Trevi Fountain, Flywheel, SoulCycle, Ford, VW, Juventus

Caracal Global Daily
January 15, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Caracal Global Daily  = News + Analysis at the Intersection of Globalization + Disruption + Politics


✔️ Trump discussed pulling US from NATO

✔️ Theresa May faces up to crushing defeat in the Commons

✔️ Church and Rome battle over tourist coins

✔️ Competition has Flywheel and SoulCycle spiraling into an identity crisis

✔️ Ford + VW advance alliance plans on vans, pickups


Here are 27 things I learned from James Altucher last year @ Ross Rant 


NYT: Trump discussed pulling US from NATO, aides say amid new concerns over Russia

UK parliament votes on Theresa May's Brexit deal
: The odds currently looked stacked against her, setting the stage for further political turmoil just 10 weeks before Britain's scheduled departure from the bloc.

Tonight, between 7:00 and 9:30 pm, (2:00 - 4:30 pm ET) the Commons will finally have its say on the Brexit deal.

Theresa May faces up to crushing defeat in the Commons.

Reuters: With 2,300-word letter, Macron launches debate to quell 'yellow vest' unrest

“For me, there is no banned issue. We won’t agree on everything, which is normal in a democracy. But at least we’ll show we’re a people which is not afraid of talking, exchanging, debating,” Macron wrote in the letter published by his office.

Trevi fountain = Church and Rome battle over tourist coins: The Catholic Church and the mayor of Rome are at odds over the reallocation of funds collected from the famous Trevi Fountain. Some of the money is set to address the city's ills and no longer go entirely to charity.

Approximately  €1.5 million ($1.7 million) in coins thrown into the iconic Trevi Fountain by tourists each year.

180: Chinese exports support as many as 180 million jobs in China, or nearly one-quarter of formal employment there.

No so fast my friend: The US Chamber of Commerce cautions against overstating progress in the US-China talks.

China's foreign direct investment into the US dropped precipitously in 2018, data show: In 2018, Chinese foreign direct investment into the US fell to just $4.8 billion — a massive decline from $29 billion in 2017 and $46 billion in 2016, according to independent researcher the Rhodium Group.

"The decline comes amid trade tensions between the US and China and as Beijing adds pressure on Chinese companies to reduce their global holdings and reduce debt levels."

Space: China plans another moon mission this year and eyes Mars in 2020.


Utah was named the best state for entrepreneurs, according to Amazon's data regarding small and medium businesses.

Top 10 most entrepreneurial states:

1. Utah
2. California
3. New York
4. Colorado
5. New Jersey
6. Washington
7. Florida
8. Delaware
9. Massachusetts
10. Oregon

84: Life expectancy in Japan is 84 years, the highest in the world, and due to a low birth rate Japan’s population is graying fast. Nearly 30 percent of the country is older than 65.

Competition has Flywheel and SoulCycle spiraling into an identity crisis: Cheaper classes and luxury at-home bikes like Peloton are cutting into their customer base. Still, SoulCycle continues to eye expansion. It now has 90 studios in 20 markets in the United States, and it recently opened its first studios in Las Vegas and Denver. Next up, SoulCycle will expand its international footprint with its first studio in London. Today, cycling has contributed to the global $87.2 billion health club industry, operating across more than 200,000 clubs in 2017 alone, according to the International Health, Racquet & Sportsclub Association. In total, these clubs serve 174 million members, an increase of 33.6 percent from 2008’s 45.6 million members.


WP: Trump’s extravagant, $3,000, 300-sandwich celebration of Clemson University

The grand total? According to WP analysis, Trump spent about $2,911.44 on feeding the team. A sixth of that is the fries alone, though, so take with a grain of salt. (The fries; also their estimate.) Half of the cost was incurred at McDonald’s alone.

Politico: Dulles closes screening lanes, lines sprawl in Atlanta as shutdown strains air travel

50 moments that define an improbable Presidency @ The Atlantic 

@WSJPolitics: Ivanka Trump will “help manage the U.S. nomination process as she’s worked closely with the World Bank’s leadership for the past two years,” a  White House representative said

Roll Call: Beto meets Oprah: Former Texas congressman to sit down with talk show host

Kasich going Hollywood: United Talent Agency (UTA) announced it had signed Kasich as one of its clients.

“will help [Kasich] navigate the next phase of his public and private life.”

Online gambling: The Justice Department has decided that all online gambling is illegal—that would even include online lottery ticket sales. 


@TheStreet: "What sells cars is driver image. Someone pulls up and see someone else in a vehicle and they say wait, they have something I don't have. They have the future." 

Ford is expected to unveil a trans-Atlantic alliance with Volkswagen this morning that will first focus on commercial vehicles and moves that will save the companies billions of dollars. 

Automotive News: Ford, VW advance alliance plans on vans, pickups

@MikeMartinez_AN: .@Ford CEO Jim Hackett: "It's my opinion that you can't do this alone."

Alibaba had more sales in one day last year than McDonald’s had for all of 2018. 

Microsoft signs a huge deal with Walgreens, as Amazon's growing interest in health care looms large: On Tuesday Microsoft said it has signed a multiyear deal with Walgreens Boots Alliance. Under the deal, Walgreens Boots Alliance is signing up more than 380,000 employees for its Microsoft 365 cloud apps offering, including Office 365, Windows 10, and mobility and security tools. The company will move most of its information technology workloads to Microsoft's Azure public cloud.

CNBC: Huawei CEO says company doesn't spy for China and praises Trump in rare appearance

Ren Zhengfei, the CEO and founder of Huawei, said he would "definitely" refuse any request from the Chinese government to access the company's user data; also praised Trump, calling him a "great president." 


OTD: In 2009, a US Airways jet piloted by Chesley Sullenberger crash lands on the Hudson River after colliding with a flock of geese. It becomes known as the "Miracle on the Hudson" as all 155 people aboard survive.

RIP: Broadway legend Carol Channing, best known for her starring role in Hello Dolly!, is dead at age 97

I was a cast member in a Brother Rice- Marian Players' high school production of Hello Dolly!


Juventus eye US market to attract fans and grow brand: “The US and China are the key markets for our international growth,” Giorgio Ricci, chief revenue officer at Juventus. “The interest of Juventus in the US is driven by some key factors. One is the millennial generation is the biggest in US history—around 92 million people. Professional soccer is ranked as the second-most-popular sport among people aged 12-17. Our research has given us 27 million potential Juventus fans (in the US). Those are people who declare they are interested or very interested in the club.”

CFL on American TV: Every game from the Canadian Football League (CFL) will be available live to fans in the United States through a new multi-year agreement with ESPN and ESPN+ the league announced today.

China Exports Fall, Russian Asset, Detroit Auto Show, PG&E, Aquaman, Roma

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China Exports Fall, Russian Asset, Detroit Auto Show, PG&E, Aquaman, Roma

Caracal Global Daily
January 14, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Caracal Global Daily  = News + Analysis at the Intersection of Globalization + Disruption + Politics


✔️ Impact of China’s slowdown is spreading

✔️ 18 reasons Trump could be a Russian asset

✔️ Detroit holds its last winter auto show

✔️ Aquaman hit the $1 billion mark in global ticket sales

✔️ Roma a top winner at the Critics' Choice Awards


China exports fall most in 2 years as slowdown bites: FT reports, trade surplus with US hits record as importers step up purchases before tariff deadline.

From cars to smartphones, signs of weakening demand worry multinationals.

Oil falls to $60 on concerns about China slowdown.

FT - Editorial: The impact of China’s slowdown is spreading

Trade war with the US has exposed a deeper economic malaise.

Nikkei: Chinese tech startups confident Made in China 2025 plan will carry on

Tim Culpan and Alex Webb: Huawei spy case sets up a new Warsaw Pact
: With many developed markets effectively closed, and China already in the bag, the company is looking elsewhere.

Chinese court sentences Canadian national to death for drug crimes: WSJ reports, a Chinese court ordered the death penalty for a Canadian national after convicting him in a hurried retrial that legal experts called an attempt by Beijing to up its leverage over Ottawa for the arrest of a prominent Chinese executive. 

Downtown LA development is a focus of FBI corruption probe: LAT reports, billions of dollars are being invested in skyscrapers rising in the downtown core of Los Angeles, much of it from Chinese companies. Now some of those developers have become a focus of federal agents.

Rebels hatch bill to delay Brexit: The Times reports, opponents of a no-deal Brexit will unveil a plan today to force Theresa May to delay or revoke Article 50 if parliament cannot unite on a way to leave the European Union. In a move to upend the “default” setting of Brexit a cross-party group of MPs will publish a draft bill this afternoon

AFP: British PM Theresa May makes last-ditch appeal to save Brexit deal

Bloomberg: May warns that Parliament will kill Brexit by voting down her deal


American auto sales

-Sedan models including the Honda Accord and Ford Fusion accounted for 30% of U.S. auto sales in 2018, a record low.

- Sales of passenger cars will sink to 21.5% of the U.S. market by 2025, per LMC Automotive.


NYT: Trump confronts the prospect of a ‘nonstop’ war for survival

Questions about whether President Trump is a Russian agent made clear that the shutdown may be just a preliminary skirmish in this new era of divided government.

With Democrats now in charge of the House, the president faces the prospect of an all-out political war, our correspondent writes in a news analysis.

Max Boot: Here are 18 reasons Trump could be a Russian asset https://wapo.st/2DaBvLz

William Barr to face tough Senate hearing on attorney general nomination: LAT reports, Barr will seek Senate confirmation to lead the Justice Department and oversee the special counsel's Russia investigation as it nears its conclusion.

LAT: Old, young, liberal, centrist: Democrats will have no end of choices for president in 2020

Election 2020 rankings: How Caracal Global sees the 2020 presidential candidates by tier - click here.


WSJ: PG&E prepares for bankruptcy amid wildfires fallout

Newmont Mining
 agreed to buy rival Canadian gold producer Goldcorp in an all-stock transaction the companies valued at $10 billion.

WSJ: Slush, snow, the ‘Cobo Cough.’ Detroit holds its last winter auto show

Most Germans are no-shows. For other auto executives, it’s a long, chilly goodbye to Detroit in January; ‘it just won’t be the same.’

Come 2020, the show will debut in June; an outdoor event will allow for driving demonstrations and, hopefully, give the show a jump-start.

Nikkei: Foxconn December sales plunge as consumers abandon iPhone

MNG Enterprises offers to buy USA Today publisher Gannett
: Reuters reports, newspaper chain MNG Enterprises Inc said on Monday it had offered to buy USA Today publisher Gannett Co Inc for $12 per share in cash, or $1.36 billion.

Viacom is reportedly looking to sell a majority stake in some of its China businesses.


Aquaman hit the $1 billion mark in global ticket sales, becoming the third DC Comics adaptation to pass that threshold.

HBD: T Bone Burnett, record producer, musician and songwriter, 71

HBD: LL Cool J, rapper, Radio (1985), 51

AFP: Cuaron's Roma a top winner at the Critics' Choice Awards

Roma won trophies for best picture, best foreign-language film, and for both director and cinematography for Cuaron.

Christian Bale, who portrayed former US vice president Dick Cheney in Vice, won awards in the Best Actor and Best Actor in a Comedy categories, while Glenn Close (The Wife) and Lady Gaga (A Star is Born) jointly won in the Best Actress category.

Mahershala Ali (Green Book) walked away with a Best Supporting Actor win, while Regina King (If Beale Street Could Talk) won for Best Supporting Actress.

Offbeat 18th-century royal romp The Favourite won the award for Best Acting Ensemble, while its star Olivia Colman won the Best Actress in a Comedy award. 

Ross Rant: Here are 27 things I learned from James Altucher last year

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Here are 27 things I learned from James Altucher last year

I reckon I spent 1,320 minutes with James Altucher last year.

Between his pods, books, and blogs. Many, many hours consuming his content.

If you don't know Altucher, the New York Times describes him as "a self-empowerment blogger and author of 16 books, including bestseller Choose Yourself. Over the last half-decade, this former tech entrepreneur, venture capitalist, and financial pundit has reinvented himself as a gimlet-eyed self-help guru, preaching survival in an era when the American Dream — the gold-embossed college diploma, the corner office, the three-bedroom home — seems like a sham."

At one point he threw out almost everything he owned and began living out of a single bag.

A single bag he took to random Airbnbs around NYC. 

He didn't even keep any physical books as he moved all his books to a Kindle.

Such experiential content development is powerful.

Content that resonates with me.

Rarely overproduced, often self-published, rough and raw, transferable, and mobile, his material succeeds because of the quality - not because of proper design, a team of handlers, buzzworthy features, or having the most fashionable look and feel.

Fundamentally his content is all about his journey and is shared in a style that is accessible and pure - also it easily produced and scalable since it doesn't require much the infrastructure. 

The content succeeds because it succeeds, not because of chicanery or tomfoolery.

Here's the list:

1. Every day, be creative. Creativity is a muscle.

2. Reinvent yourself. The world is changing quickly. A few years ago we didn't have smartphones - now a billion+ people have them.

3. Action is the fundamental key to all success.

4. You can have a job, a career, or a calling - pick wisely.

5. The average multimillionaire has supposedly seven sources of income - they always have a backup plan.

6. You can either watch it happen, or you can be part of it.

7. Being an entrepreneur is like eating glass and enjoying it.

8. Any career take one to three years to do the studying required. About two years before you are making any money in your new career. Three to four years before you are making a living from it and five to six years before you are killing it. So that is eleven to fifteen years of work - work that is done each day and persistently.

9. Everyone needs to make time to play Hamburg = see the Beatles

10. "If it's not hard, it's soft" -- Ice Cube

11. Find your community or your following.

12. OPM = other people's mistakes - learn from other people's mistakes

13. Always manage risk.

14. Always be testing.

15. No matter what you are doing, get as much press as possible.

16. Engage the customer.

17. If you ask lousy questions, you will get lousy answers.

18. Get out of the prediction business and get into the possibility business.

19. All you need is 1,000 true fans.

20. To be a real entrepreneur you always have to be looking forward.

21. "A day without laughter is a day wasted." -- Charlie Chaplin

22. Reinvention never stops.

23. Don't expect to come up with a good idea every day, but come up with ideas every day.

24. No emotional anchor = no art. 

25. People don't remember what they don't like.

26. It's the discipline that makes the content.

27. "I don't fear the man who has practiced 10,000 kicks. I fear that man that practiced one kick 10,000 times." -- Bruce Lee

-Marc A. Ross

Marc A. Ross is the founder of Caracal Global and specializes in thought leader communications and global public affairs for executives working at the intersection of globalization, disruption, and politics.