Caracal school | summer 2024

Navigating today's interconnected business environment

"Each generation imagines itself to be more intelligent than the one that went before it and wiser than the one that comes after it." -- George Orwell

why:

Geopolitics has significantly changed the nature of American business, forging a new generational paradigm.

How American business proceeds in this new environment is still unknown.

With an endless news cycle, a continuous flow of global trade, protectionist laws, and committed geopolitical powers, American business is being shaped from many directions and far beyond America's shores.

Decisions made in Beijing now influence actions in Brussels, which then compel policy in Washington, DC.

The ability to manage this dynamic, geopolitical business communications environment, coupled with an underlying cultural phenomenon rejecting the establishment, makes this new environment more challenging for American government officials, policymakers, voters, and CEOs of multinational companies.

The pace for addressing political challenges has increased, and problems have expanded due to a globally diverse network of stakeholders.

American voters have spoken and demanded a more significant share of the profits.

The traditional capitalist ideal of being responsible solely to shareholders is gone.

Capitalism now involves numerous stakeholders, including governments, media, bloggers, consumers, non-governmental organizations, investors, employees, and citizens.

For senior executives responsible for geopolitics, corporate affairs, public affairs, stakeholder engagement, and communications, simply put, many more people will hold you accountable and want a say in your business.

The best business leaders can grasp the intersection of history, politics, geography, culture, and economics to achieve their business objectives.

The best business leaders are skilled at geopolitical business communications to achieve their business objectives.

The best geopolitical business communicators can consume the Financial Times and Vanity Fair equally.

The best geopolitical business communicators speak in London boardrooms and speak with Detroit union activists.

Geopolitics has significantly changed the nature of American business, forging a new generational paradigm that the best geopolitical business communicators can successfully influence and shape.

What:

Caracal School | Summer 2024: Navigating today's interconnected business environment - will help you navigate global business issues at the intersection of globalization, disruption, and politics.

Caracal School | Summer 2024 lives and breathes at the intersection of globalization, disruption, and politics, home of the world's most savvy participants.

Caracal School | Summer 2024 is ten 45-minute lectures that can be attended independently or as a complete course.

Caracal School | Summer 2024 will focus on three buckets of learning:

+ A Battle for Ideas

+ America's Role in the World

+ Shaping the Future

Caracal School | Summer 2024 will cover these ten lectures:

1. Keynes vs. Hayek: The Development of Bretton Woods, the General Agreement on Tariffs and Trade, the World Bank, and the International Monetary Fund

2. 80’s Deregulation: How Margaret Thatcher and Ronald Reagan took on the USSR and the Warsaw Pact

3. Communications: How the Media, Journalists, Bloggers, and Social Media are Covering Globalization

4. The G20: America's Role in the International Economic Order

5. America Responds to the 21st Century Global Economy: Protectionism vs. Trade

6. US-Russia Relations

7. US-China Relations

8. Transistor Radios, Fast Fashion, and Supply Chains

9. Stakeholders and NGOs in the International Area: Shaping Public Affairs

10. The Evolution of Employment - From Cash to Career to Calling

You can attend these 45-minute lectures independently or as a complete course.

Lectures will be presented virtually, recorded, and made available for all paid attendees for watch-again or viewing on your schedule.

Caracal School | Summer 2024 is $85 a session or $800 for the unabridged course, complete with a syllabus, supplemental reading materials, and three must-read books.

Caracal Founder + Chief Communications Strategist Marc A. Ross will lead each session and serve as course instructor.
 

WHEN:

Caracal School | Summer 2024 schedule:

• Tuesday, July 9 to Tuesday, September 10, 2024

• Virtual classroom broadcasting live at 9:00 am ET (NYC) | 2:00 pm BST (LON) | 9:00 pm SGT (SIN)

Full COURSE OR INDVIDUAL ClasseS: