Marc A. Ross
Founder + Chief Communications Strategist @ Caracal Global
marc@caracal.global | @marcaross
Policy and Geopolitics
US-China Commercial Relations
AI Governance and Technology Regulation
US and UK Politics
Trade Policy and Supply Chain Disruption
Globalization and American Politics
Communications Practice
Executive Communications and Media Relations
CEO Thought Leadership and Ghostwriting
Op-Ed Writing and Placement
Crisis Communications and Strategic Counsel
Stakeholder Engagements and Corporate Diplomacy
Frameworks (Proprietary)
E-STOCK™. The framework behind spreading an idea.
TWIN™. The audience segmentation framework for global business communications.
SIGNAL™. The intelligence framework for executives managing a volatile world.
Forthcoming trilogy on global business communications:
E-STOCK. The discipline behind spreading an idea.
TWIN. The audience segmentation framework for global business communications.
SIGNAL. The intelligence framework for executives working in a volatile global world.
Other works:
Globalization and American Politics: How International Economics Redefined American Foreign Policy and Domestic Politics (August, 2026)
50 Negronis: Adventures + Ingredients (June, 2026)
Founder + Chief Communications Strategist, Caracal Global
Founder + Curator, Brigadoon
Former Adjunct Professor, George Washington University
Former Communications Director, Center for AI Policy
Former Communications Director, US-China Business Council
MBA - Kenan-Flagler Business School @ University of North Carolina - Chapel Hill
BLS - Bowling Green State University
Insights for Innovation @ IDEO
AI x Design Thinking @ IDEO
Marc A. Ross is the founder and Chief Communications Strategist at Caracal Global, the communications consultancy for Fortune 1,000 companies, private equity portfolio firms, and founder-led businesses operating at the intersection of commerce and governments. He works with senior leaders who cannot afford to be reactive in an environment defined by permanent disruption.
His expertise spans tariff policy and supply chain disruption, US-China commercial relations, AI governance, transatlantic policy, and the political environment around earnings cycles, regulatory transitions, and exits. Marc helps senior executives understand what is moving geopolitically, what it signals, and what to do about it through communications that make an impact in the rooms that matter.
His executive communications work includes serving as spokesperson and primary media liaison for engagements with global outlets, reporters, columnists, editors, producers, and thought leaders across the US, Canada, the UK, Europe, and Asia. Ross has worked with C-suite executives, board members, and senior trade association leadership on key messaging, preparation of government testimony, media training, issue briefs, economic white papers, and CEO thought leadership.
Marc served as Communications Director of the US-China Business Council, America's foremost trade association for US companies that trade with or invest in China, and as Communications Director of the Center for AI Policy, which advocated for responsible artificial intelligence policy and addressed the unique risks of frontier AI. He also served as an adjunct professor at George Washington University, teaching a course on globalization and American politics.
Marc is the founder and curator of Brigadoon, a global network organization convening intimate, PowerPoint-free gatherings of founders and civic leaders. Since 2013, Brigadoon has hosted senior leaders at venues ranging from Sundance Mountain Resort to private estates in Scotland, as well as at salon dinners and aperitivos in leading US cities, all under the Chatham House Rule. Brigadoon is a separate venture from Caracal Global.
Marc holds an MBA with a focus on global commerce from the Kenan-Flagler Business School at the University of North Carolina.
Marc speaks regularly at business schools, government convenings, industry conferences, and private corporate events. Recent and recurring platforms include the Kenan-Flagler Business School at the University of North Carolina, the University of Chicago Booth School of Business, the University of Southern California's Marshall School of Business, Georgetown University, Johns Hopkins University, the Middlebury Institute of International Studies, the Huntsman School of Business at Utah State, and the Wisconsin School of Business.
Marc has appeared on Bloomberg, Bloomberg Radio, Fox Business, CGTN, and Associated Press Video, and has been interviewed on and off the record by reporters at the New York Times, Wall Street Journal, Financial Times, Reuters, Bloomberg, the Washington Post, the Economist, Politico, the Times of London, and other leading publications across the US, UK, Europe, and Asia.
He is an opinion contributor to The Hill and PR Week. He publishes his Ross Rants at caracal.global/insights-hub, with analysis on geopolitics, communications, and global business strategy.