1,000 songs in your pocket

iPod.png

No mention of the engineering.

No mention of the unprecedented memory.

No mention of the fashionable design.

No mention of the price.

Just these six words.

"iPod. 1,000 songs in your pocket."

This is how Steve Jobs introduced this new device on October 23, 2001. A device the would go on to change music, entertainment, and computers forever.

A device up until that point no consumer knew they wanted or even needed.

A device that held the equivalent of 100 CDs in your pocket.

A device that would change our relationship with music and our relationship with entertainment forever.

A device that would change our relationship with hardware and our relationship with companies forever.

The future is psychology and not technology.

The future is experience and not evidence.

Consumers want demeanor, not data.

-Marc

Marc A. Ross is the founder of Caracal Global and specializes in communications for thought leaders working at the intersection of globalization, disruption, and politics.

21 ways to not have the right network

Decision.png

1. Same backgrounds - think homophily.

2. Lack of mission statement.

3. Thinking small.

4. Too much self-reliance.

5. Same skills. Same talents. Same ideas.

6. Too provincial.

7. Limited perspective.

8. Choosing personality over purpose.

9. Reactive. 

10. Not stubborn enough.

11. Easily swayed.

12. Over-reliance on cash and class as the connection.

13. Spending not investing.

14. No reboot.

15. Too many jerks.

16. More campaign, not cause.

17. Comfortable and content.

18. Thinking the hype is real.

19. Lack of moxie.

20. Don’t do the work.

21. Many ideas, no execution.

-Marc

Marc A. Ross specializes in thought leader strategy for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.

"I am glad I don't know."

Marc Ross Weekly February.png

"I am glad I don't know."

Marc Ross Weekly
March 3, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Marc Ross Weekly  = Emerging issues shaping commerce + culture


ROSS RANT

Not knowing is powerful:

I don't really know why Brigadoon Sundance works, and frankly, I am glad I don't know.

All that matters is a diverse group of curious subject matter experts for the seventh time decided to attend, participate, and engage in the Utah mountains.

Brigadoon Sundance is the rare gathering comprised of a cross-section of pros where sharing our diverse talents, having a conversation or three, exchanging insights, and driving creativity are at the top of the agenda.

I will have some more thoughts on the most recent Brigadoon Sundance gathering in next week's weekly email. 

I need to take a few more days to identify the topics, disucssions, and sessions which made the biggest impact on me.

For those that attend this year and those who have participated in the past, thank you - the gathering has made a lot of progress since Brigadoon's modest start in 2013.

In addition to the Sundance gatherings, over the last twelve months, Brigadoon has added a higher level of engagement called Professional, increased consulting services, hosted salon dinners in Annapolis, Detroit, and Cincinnati, launched book and coffee clubs, as well as introduced Brigadoon Radio.

I am humbled by your support and commitment to this idea of creating a platform where entrepreneurs and thought leaders can discuss emerging issues shaping commerce and culture.

In the meantime, please continue to let me know how we can better serve this community and what tools you need to further propel your talents.

Thought leader mindset - a quick fifteen:

I really enjoyed presenting the thought leader mindset at the opening whiteboard session.

In fact, it was the first time I took an active speaking role at any Brigadoon Sundance gathering and it was the first time I executed a flashcard presentation format.

I appreciate Brigadoon Sundance's friendly environment to experiment and try a new presentation format made up of 100 flashcards.

I was pleasantly surprised by the response but would welcome any additional feedback or comments.

To keep the energy flowing about steps you can take to foster a thought leader mindset - here are a quick fifteen to get you going:

  1. Tell > Sell

  2. The audience knows - you can't fake it

  3. What if it works?

  4. Know the business model

  5. There is no perfect time to start

  6. Busy is a decision

  7. Start at the end

  8. Do you want to be a queen or a queen maker?

  9. Form a habit

  10. Be a professional

  11. Surprise yourself

  12. Rational behavior is rare

  13. Be an expert in being curious

  14. SNL is live at 11:30 pm regardless if it is ready or not

  15. Cause > Campaign

If you want - you can send me your response to any of the tidbits listed above and I am happy to critique your answer.

-Marc

Marc A. Ross specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

FIVE TO READ

In a spin: Brexit spells trouble for UK vinyl industry: DW reports, for vinyl lovers the act of placing the needle on a record and anticipating the crackle before the first bars ring out is a sensory and sensual thrill. A no-deal Brexit could nip that in the (ear)bud. http://bit.ly/2ExZxiH

The importance of letting go of so-called dirty pain: Virginia Heffernan (Brigadoon Sundance 2017 Keynote Speaker) writes, annoyance is a maddeningly complex topic. We all lay claim to being annoyed so often that conversation seems to exist entirely to let us register how bugged we are. The office is too cold. Too humid. My coworker’s flip-flops slap against her soles. It’s gross. In Annoying: The Science of What Bugs Us, Joe Palca and Flora Lichtman propose that an experience of annoyance implicates the natural sciences, the social sciences, and the humanities. http://bit.ly/2EsfOWr

Vivienne Ming: ‘The professional class is about to be blindsided by AI’: Ming creates algorithms that help companies select people more effectively. She has developed bots that trawl the web looking for high-tech programmers who may not even have a degree yet are doing great work. She’s also used AI to tally the “tax on being different”, calculating, for example, that in the technology sector, a Latino worker needs about six years’ more education than a white worker to be considered for the same job — something, given the cost of US tertiary education, that can amount to $500,000 or more. https://on.ft.com/2NRxQoo

Twist and shout: the Rubik’s cube: The Economist reports, there are those who can, with patience, navigate the 43,252,003,274,489,856,000 possible orientations to solve it. Then there are the professionals. They set speed records one-handed (6.88 seconds), or blindfolded (17.33), or only with their bare feet (20.57). The overall world record stands at just 4.22 seconds.http://bit.ly/2EwzgRQ

Ambidextrous: Seth Godin opines, anthropologists have found that we’re very motivated to divide into teams, and once on a team, we’ll work hard to degrade the other team. Over the smallest differences. For the smallest possible stakes. Even when we get no other benefit than thinking that we won something. We spend a lot of time sorting people into buckets. We label them in order to treat them differently and establish expectations for how they’ll respond. Mostly to figure out which team they’re on. http://bit.ly/2EsDDh5

EVENTS

Brigadoon Sundance 2020: February 23-25 | Sundance, Utah

Brigadoon is organizing its eighth gathering of entrepreneurs and thought leaders at Sundance Mountain Resort next winter. 

Participants will come from around the globe to exchange insights and drive creativity as well as discuss emerging issues shaping commerce and culture.

Brigadoon Sundance 2020 is moving to a formal invite-only model, but you may apply for an invitation today. 

Invites are accepted on a first-come, first-served basis.

Apply for access here.

CLUBS

Brigadoon Coffee club.png

Brigadoon Book Club

Brigadoon Book Club.png

Brigadoon Professional

Brigadoon Professional 1.png

COTD

Commercial drones are taking off: Rescue operations, mapping or parcel delivery – there are many applications for commercial drones. Analysts at Tractica are projecting that drones and multicopters will be used at increasing rates in the professional sector. For the current year, they estimate the market volume to be 392,000 drones worth US$1.6 billion. Sales and revenue are set to multiply by 2025. North America is by far the largest market for commercial drones, followed by Asia and Europe.

Drones.jpg




Thought leader mindset - a quick fifteen

Ross Rant March 2018.png

I really enjoyed presenting the thought leader mindset at the opening whiteboard session.

In fact, it was the first time I took an active speaking role at any Brigadoon Sundance gathering and it was the first time I executed a flashcard presentation format.

I appreciate Brigadoon Sundance's friendly environment to experiment and try a new presentation format made up of 100 flashcards.

I was pleasantly surprised by the response but would welcome any additional feedback or comments.

To keep the energy flowing about steps you can take to foster a thought leader mindset - here are a quick fifteen to get you going:

  1. Tell > Sell

  2. The audience knows - you can't fake it

  3. What if it works?

  4. Know the business model

  5. There is no perfect time to start

  6. Busy is a decision

  7. Start at the end

  8. Do you want to be a queen or a queen maker?

  9. Form a habit

  10. Be a professional

  11. Surprise yourself

  12. Rational behavior is rare

  13. Be an expert in being curious

  14. SNL is live at 11:30 pm regardless if it is ready or not

  15. Cause > Campaign

If you want - you can send me your response to any of the tidbits listed above and I am happy to critique your answer.

-Marc

Marc A. Ross specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Not knowing is powerful

Brigadoon Sundance 2019 (3).png

I don't really know why Brigadoon Sundance works, and frankly, I am glad I don't know.

All that matters is a diverse group of curious subject matter experts for the seventh time decided to attend, participate, and engage in the Utah mountains.

Brigadoon Sundance is the rare gathering comprised of a cross-section of pros where sharing our diverse talents, having a conversation or three, exchanging insights, and driving creativity are at the top of the agenda.

I will have some more thoughts on the most recent Brigadoon Sundance gathering in next week's weekly email. 

I need to take a few more days to identify the topics, disucssions, and sessions which made the biggest impact on me.

For those that attend this year and those who have participated in the past, thank you - the gathering has made a lot of progress since Brigadoon's modest start in 2013.

In addition to the Sundance gatherings, over the last twelve months, Brigadoon has added a higher level of engagement called Professional, increased consulting services, hosted salon dinners in Annapolis, Detroit, and Cincinnati, launched book and coffee clubs, as well as introduced Brigadoon Radio.

I am humbled by your support and commitment to this idea of creating a platform where entrepreneurs and thought leaders can discuss emerging issues shaping commerce and culture.

In the meantime, please continue to let me know how we can better serve this community and what tools you need to further propel your talents.

-Marc

Marc A. Ross specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Sure China is a competitor but it's also a marketplace

China (1).png

Much of the press coverage on the current state of US-China commercial relations is focused on competition, and not enough on the market for American goods and services.

China as a competitor has been dominating press headlines for years. Candidates seeking high office in the United States have been informing voters that China is a competitor and the only solution is tough action. Political columnists use China to score easy points and advance one-sided protectionist remedies.

Years of one-sided opinion is having a negative impact on US-China commercial relations and is fostering a tit-for-tat retaliatory tariff environment.

In the United States, negative views of China have increased by 26 percentage points between 2006 and 2016. And American negativity towards China has been higher than Chinese negativity toward the United States in every year since 2014.

A January 2017 Pew Research survey of Americans found that 65 percent of respondents said China is either an adversary (22 percent) or a serious problem (43 percent), while only about a third (31 percent) said China is not an issue.

And in a separate Spring 2016 survey by Pew Research, a majority (55 percent) of Americans held an unfavorable opinion of what more and more Americans see as their largest Asian rival.

This hostile environment is the public affairs reality that American business is facing right now.

Many now see China, one of America's most significant and most promising markets, as a loser for US business. Unfortunately, this belief is fertile ground for politicians supporting protectionist policies and trade halting tariffs. Actions that if successfully passed would force Beijing to respond with retaliatory trade tactics including increased limits stifling full access to the growing Chinese consumer marketplace for American goods and services.

It is time for those that care about a productive and engaged US-China commercial relationship to take these polls seriously and engage Americans in Main Street coffee shops and at picnic tables for backyard BBQs.

For far too long American business has overly relied on a model dependent on high-level government relationships and support from the White House and corresponding federal agencies to manage the US-China relationship.

This model to manage the US-China relationship is exhausted and broken.

US companies exported $135 billion in goods to China in 2017, and it is still the third-largest US goods export market behind Canada and Mexico, our neighbors and NAFTA partners.

Thirty states experienced at least triple-digit goods export growth to China since 2006, and four states saw growth of more than 500 percent over the same period: Alabama, Montana, North Dakota, and South Carolina. Every US state had triple-digit services export growth to China since 2006, 16 states had export growth of more than 400 percent.

At a grassroots level, it is critical to remind Americans US goods and services exported to China come from a wide range of industries. Goods such as transportation equipment, agriculture products, computers and electronics, and chemicals. These exports also sustain logistics jobs in America’s ports and warehouses throughout the country.  Also, US services exports come from the travel, education, and transportation sectors as well as professional business and financial services.

Leaders of American business needs to play a decisive role in reversing this trend and ensuring American goods and services reach the ever-expanding Chinese marketplace. Sitting on the sidelines will be too detrimental for America's economic security. 

- Marc A. Ross

Marc A. Ross is the founder of Caracal Global and specializes in global communications, thought leader management, and event production at the intersection of international politics, policy, and profits. Working with senior executives from multinational corporations, trade associations, and disruptive startups, Marc helps business leaders navigate globalization, disruption, and politics.