It is bigger than Kansas City, Milwaukee, Cincinnati, and Las Vegas on its own.
Combine it with Austin, and you have 1.71 million TV households, which is more than Miami-Fort Lauderdale or Denver, and in the ballpark of Minneapolis-St. Paul and Seattle-Tacoma.
As many American companies have discovered, doing business in China is far from straightforward. Recent history is littered with examples of companies that entered the Chinese market to great fanfare, only to retreat a few years later. This infographic from Visual Capitalist highlights 11 companies that ended up tapping the brakes on their ambitious forays on the other side of the Pacific.
Reuters: Beyond Meat's home in the meat aisle sparks food fight
Beyond Meat and its new meatless burger rivals are counting on going head to head with meat inside stores. They avoid terms such as vegan or vegetarian, and request stores do not place their products in the supermarket vegan aisle where non-meat eaters traditionally buy tofu, tempeh and other plant-based alternatives.