You can't stay in the classroom endlessly.

Could you learn to ride a bicycle from a lecture?

Possibly.

Could you learn to ride a bicycle from a spin around your neighborhood?

Absolutely.

Michael Polanyi wrote: "There are things that we know but cannot tell.  This is strikingly true for our knowledge of skills.  I can say that I know how to ride a bicycle, but this does not mean that I can tell how I manage to keep my balance on a bicycle.  I may not have the slightest idea of how I do this or even an entirely wrong or grossly imperfect idea of it, and yet go on cycling merrily."

"We know more than we can tell" was Polanyi's dictum. 

Many of us know how to ride a bicycle, but we can't write down how to do it, at least not in a simple manner for a new cyclist to read the instructions, get on their bikes, and ride off merrily.

Polanyi's dictum is a concept called tacit knowledge.

Knowledge that is not formal or codified is tacit.

Knowledge that is difficult to express or extract, and thus more challenging to transfer to others by writing it down or verbalizing it in a lecture, is tacit.

To ride a bicycle it is best to ride a bicycle and figure it out.

Sure, at first, you will fall and fall again.

But as you keep at it with more sessions and practice, it becomes effortless, and you'll soon be cycling merrily.

Modern jets employed by the US Air Force are massively complex machines of speed, agility, and computer power.

Training to become a fighter jet pilot can take roughly two years.

The cost of training a basic qualified US Air Force fighter pilot ranges from $5.6 million for an F-16 pilot to $10.9 million for an F-22 pilot, according to the RAND Corporation.

And time spent in the classroom and listening to lectures isn't enough to produce a qualified US Air Force fighter pilot.

Not even endless hours spent in flight simulators will do.

Becoming a qualified US Air Force fighter pilot means time must be spent in air flying.

Flying merrily.

Watch a video from the US Air Force Academy on the stages of fighter pilot training here.

Like fighter pilot training, the same applies to senior executives with global ambition.

Time spent in the classroom and listening to lectures will help improve your communications, but eventually, you need to leave the classroom and engage.

If you need help getting out of the classroom and engaging, Caracal is here to help.

Enjoy the ride + plan accordingly.

-Marc


ITK Daily is geopolitical business intelligence for senior executives with global ambition.

ITK Daily curates news @ the intersection of globalization, disruption, politics, culture, + sport and provides actionable insights and sharp commentary.

Sound More Interesting at Cocktails Memo | January 27, 2023

25 talking points for better conversation at cocktails from news of the past week.

1. Russia still controls about 20 percent of Ukraine.

2. The IMF is exploring a multiyear aid package for Ukraine worth as much as $16 billion.

3. A third of Japanese people are over 60, making Japan home to the oldest population in the world, after tiny Monaco. It is recording fewer births than ever before. By 2050, it could lose a fifth of its current population."

4. "The Wizard of the Kremlin" was the fifth best-selling book in France in 2022.

5. Labour is 20 points ahead in UK polls.

6. A plan by the Indian army to purchase 12,730 ballistic helmets designed for Sikhs has drawn criticism from the topmost religious leaders in Sikhism

7. India to get more than 100 cheetahs from South Africa.

8. The FDA is considering a one-and-done annual COVID-19 booster plan.

9. QOTW: "Do you know how much you have to lie to be known as the lying congressman?" -- Leslie Jones

10. Electric battery and plug-in hybrid vehicles accounted for 19% of new cars sold in California in 2022.

11. The average US vehicle weight is now a record-breaking 4,289 pounds, according to EPA data.

12. Toyota is the world's top-selling automaker, with around 10 million vehicles sold in 2022.

13. China's convenience store Meiyijia eyes 50,000th shop by 2027.

14. $47.4 billion was invested in the broader space economy in 2021. Last year that number was down 58 percent, according to Space Capital investment fund.

15. Viewers in the US streamed the equivalent of 19.4 million years of content across all platforms in 2022.

16. AI can't escape the gravity of DC: Sam Altman, creator of ChatGPT and CEO of OpenAI, made the rounds in DC this week.

17. BuzzFeed announced using ChatGPT to help create some of its content.

18. Marketing professionals have been particularly keen to test-drive ChatGPT at work: 37% said they had used AI. Tech workers were just a little behind, at 35%. Consultants followed with 30%.

19. There are likely over 100 billion stars in the Milky Way.

20. Of the 3.5 million people who work as truck drivers in the US, 75 percent are over 40, roughly 40 percent are not white, and at most 10 percent are women.

21. Nearly four in ten French business leaders admit to working intense, long hours without regular breaks, well above the 25% global average and besting rates in the US, UK, and China, the survey from health insurer Bupa Global found.

22. Disney turns 100.

23. Erling Haaland: With 18 games left, he is on pace for 48 goals, which would shatter the record for the most scored in a Premier League season.

24. After winning The Eddie, Luke Shepardson returns to work as a lifeguard.

25. The Skatepark Project, Tony Hawk's nonprofit, has helped build 661 skate parks nationally.

Enjoy the ride + plan accordingly.

-Marc


ITK Daily is geopolitical business intelligence for senior executives with global ambition.

ITK Daily curates news @ the intersection of globalization, disruption, politics, culture, + sport and provides actionable insights and sharp commentary.

Snowbird took one-star reviews and made them into a rallying cry.

Snowbird took one-star reviews and made them into a rallying cry.

"Too advanced. One star."

"Disappointed. One star."

"There are no easy runs. One star."

Snowbird embraced these one-star reviews into a rallying cry.

A rallying cry that works and delivers.

A rallying cry that compels and inspires.

From Snowbird's website:

You've probably heard things about us.

You might have ideas about us.

But if you haven't ridden here, you really don't understand.

Too steep?

Too hard?

Too much snow?

Isn't that why you came here?

At Snowbird, what you see is what you get.

But be prepared for it to exceed your wildest expectations.

Why did turning Snowbird's one-star reviews into their most effective promoters work?

Simple.

Snowbird knows its audience.

While ski resorts worldwide get gobbled by global mega-resort hospitality companies, Snowbird has remained true to those looking for challenging terrain, deep snow, and poor WiFi.

Not those looking for groomers, lazy lunches, and Instagam-friendly internet.

Snowbird isn't Vail Resorts.

Consider Vail Resorts recently released some ski-season-to-date metrics.

At Vail Resorts, dining revenue is up 58.0%

What?

Compared to Snowbird, Vail Resorts are just giant cafeterias with some slopes.

Snowbird isn't for everyone; it is proud not to be for everyone.

Snowbird wants you to know, without a doubt, it is not for everyone.

By capturing web review quotes from one-star reviews, Snowbird used the "negative" reviews as "positive" reviews.

Snowbird embraced the negative with gusto.

Too steep?

Definitely.

Too hard?

Absolutely.

Too much snow?

Precisely.

In fact, you should probably go skiing somewhere else.

The firm behind the ad campaign, Salt Lake City's Struck, juxtaposed the one-star reviews with outstanding shots of vertiginous vistas and knee-deep-pow.

Check these out here.

With such cantankerous communications, Struck could maximize Snowbird's limited media and production budget.

By taking this scrappy communications approach, what were, in reality, humble print and digital ads became viral, share-worthy pieces of rebellious promotional content.

Is your communications pugnacious or pleasing?

If you need help being pugnacious, Caracal is here to help.

Enjoy the ride + plan accordingly.

-Marc


ITK Daily is geopolitical business intelligence for senior executives with global ambition.

ITK Daily curates news @ the intersection of globalization, disruption, politics, culture, + sport and provides actionable insights and sharp commentary.