This book has been the instrument for me finding knowledge.
Navigating today's interconnected business environment requires good geopolitical business intelligence.
Good geopolitical business intelligence leads to great geopolitical business communications.
The Commanding Heights: The Battle for the World Economy is a book by Daniel Yergin and Joseph Stanislaw.
First published as The Commanding Heights: The Battle Between Government and the Marketplace That Is Remaking the Modern World in 1998.
In 2002, it was adapted as a documentary of the same title and later released on DVD.
You can find the complete three-episode documentary on YouTube and purchase a copy of the book on eBay.
The book and documentary have been my compass to understanding geopolitical business intelligence and executing geopolitical business communications.
The book and documentary were the foundation of my lectures as an adjunct professor teaching a "Globalization and American Politics" course at George Washington University.
Geopolitics has significantly changed the nature of American business, forging a new generational paradigm.
How American business proceeds in this new environment is still being determined.
With an endless news cycle, a continuous flow of global trade, protectionist laws, and committed geopolitical powers, American business is being shaped from many directions and far beyond America's shores.
Decisions made in Beijing now influence actions in Brussels, which then compel policy in Washington, DC.
Managing this dynamic, geopolitical business communications environment is challenging for government officials, policymakers, voters, and CEOs of multinational companies.
So.
Next up.
ITK Summer School session: Communications: How the Media, Journalists, Bloggers, and Social Media Cover Globalization.
Next Tuesday - July 25, 2023, @ 9:00 am (NYC).
Online live or on-demand.
45 minutes.
Class is in session.
