CCTV America: Anti-China rhetoric could negatively impact American companies

On the campaign trail, Donald Trump threatened to impose a 45 percent tariff on goods coming from China if he won the election. It was part of a political strategy to gain votes from Americans who feel like they have lost out to the forces of globalization.But following through on that threat would likely start a trade war that could hurt American companies as well as the Chinese.

Marc Ross of Caracal Global speaks with CCTV America’s Daniel Ryntjes.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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