For more on China's appetite for foreign companies, CCTV America's Michelle Makori spoke to Marc Ross, co-founder and partner at Caracal Strategies.
Caracal Strategies Co-Founder Marc Ross on Chinese Business overseas with CCTV-America
Marc Ross
Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.
Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.
I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.
Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.
Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.
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