Nine Business Books to Read


Strategy Is Destiny: How Strategy-Making Shapes a Company's Future

The Selling of the President 1968

Monsoon: The Indian Ocean and the Future of American Power

Ogilvy on Advertising

Simplify: How the Best Businesses in the World Succeed

Permission Marketing: Turning Strangers into Friends and Friends into Customers

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do 

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! 

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois