If negative views of your company increased by 26 percentage points over a decade, you would have a major problem on your hands.
In a January 2017 survey by Pew Research Center of Americans, 65% said China is either an adversary (22%) or a serious problem (43%), while only about a third (31%) said China is not an issue. And in a separate spring 2016 survey, a majority (55%) of Americans held an unfavorable opinion of what more and more Americans see as their largest Asian rival.
In the United States, negative views of China have increased by 26 percentage points between 2006 and 2016. And American negativity toward China has been higher than Chinese negativity toward the US in every year since 2014.
Without a research-based, robust, and deliberate public affairs effort, how Americans perceive and comprehend China will only continue to slip into a more negative territory.
For far too long America's business and civic leadership has overly relied on a model dependent on high-level government relationships, support from the White House, and the commitment of multinational companies to manage the US-China relationship.
This model to manage the US-China relationship is broken and exhausted.
With ever increasing media coverage, more industries seeking protectionism tactics, and an American electorate increasingly looking to blame nations on their standing, it is time for new voices, new allies, and engagement beyond the beltway.
Caracal Global has developed a team of unique talents to change the trajectory of the relationship. Utilizing polling, research, grassroots marketing, executive education, and communications, Caracal Global has the wherewithal to develop the right public affairs effort for US-China issues big or small.
Our services are flexible and scalable. From a macro quarterly solution taking an overarching view of the relationship to a bespoke monthly solution that is designed to fit the specific needs of your organization, Caracal Global can provide the tools you need to manage this significant relationship.
The team assembled has a demonstrated track record of success with political candidates, ballot measures, grassroots marketing, national public affairs, forensic research, business intelligence, and global communications.
China Communications + Polling (CCP) applies the right tools for the right situation and the desired outcome by leveraging proven tactics woven with years of expertise determining core drivers of human opinions and behavior.