Caracal Business Insider | Enterprise

July 12, 2017
Curation and commentary from Marc A. Ross

Caracal Business Insider: Politics + Policy + Profits

Caracal Business Insider is a hand-curated newsletter compiled daily to bring you the best news to demystify globalization and American politics. If you enjoy what you read here, please consider forwarding it to spread the word. Not getting CBI regularly, click here to subscribe.

The $3 toothpaste club? Startup to test the power of brands: WSJ reports, a new online retailer is betting it can get American shoppers to break up with big brands from Colgate to Heinz. Called Brandless, the San Francisco-based startup on Tuesday plans to start selling generic, health- and environmentally conscious consumer staples, such as fluoride-free toothpaste and organic agave nectar.

Reuters: Twitter lets users mute notifications from unknown accounts

How will Facebook respond to trolls, haters, and bots?

Microsoft’s rural broadband solution: TV’s “white space”: WSJ reports, it will work with telecom providers to tap unused bandwidth, while broadcasters are concerned about potential interference.

Why Adidas is going beyond fitness with its new “All Day” lifestyle app: By combining content with behavioral science, the brand hopes the new platform will help women with much more than athletic performance. https://goo.gl/qBRkow

Audi launches most advanced self-driving car: FT reports, group unveils flagship A8 saloon in an attempt to take the technological lead over rivals.

LinkedIn is testing a new feature that matches you with a mentor

WeWork is set to open 10 to 20 locations in Tokyo.

Ant Financial refiles for US approval of MoneyGram deal.

Dimon warns EU could force banks to move staff out of UK: FT reports, JPMorgan CEO joins finance chiefs at Paris event aimed at drawing business from London.

Coca-Cola to radically increase the amount of recycled plastic in its bottles.

COTD: Most cranes in America

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Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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