Business Schools Need to Teach Less Math and Management and Teach More Policy and Politics

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Marc A. Ross
Diplomatic Courier
August 31, 2017

Nearly 200 years ago in 1819, the Ecole Spéciale de Commerce et d’Industrie (now ESCP Europe) in Paris established what is widely recognized as the world’s first business school.

Sixty-two years later in 1881, the University of Pennsylvania’s Wharton Business School was established as the first collegiate school of business in the United States. And it wasn’t until 1948 when the Ivey Business School at the University of Western Ontario in Canada was the first college outside of the United States to offer an MBA program. One year later, 25 students enrolled in the MBA program offered by the University of Pretoria’s Graduate School of Management in South Africa.

Now, of course, the MBA degree is a global phenomenon and offered at hundreds of business schools around the world in both developed and emerging markets. Captains of industry, visionary entrepreneurs and even a handful of elected politicians and diplomats hold this advanced degree.

However much of the course work has changed little. Sure there may be more case studies these days. More and more schools are partnering to offer global immersions and study abroad programs. Also, there has been an expansion of coursework to support softer management skills like developing a high-performing culture, business ethics, and human resource management.

What is missing from the course catalog I fear is not enough classes to prepare future executives to manage a more engaged political and globalized world. The world that every day is at the intersection of global business and global policy. It is time for business schools to teach less math and management and more policy and politics.

Globalization has significantly changed the nature of global politics and the demands placed on business to ensure civil stability and services in domestic and foreign markets. Without knowledge and an advanced educational foundation, how future business executives proceed in this new environment is a risky unknown.

Just the election of Donald Trump alone has uniquely changed the liberal world order into something entirely different than it was just four years ago. In the short term, America’s politics will spill around the world forcing business and civic leaders to manage a shifting and a never seen before business environment. As Trump attempts to redefine America’s role in a liberal world order, how does a global business executive lead a multinational organization lacking a clear understanding of populism, election, and the whims of voters? Without a foundation of study in history and economics and an over-reliance on the scientific management of business, future business leaders will be ill prepared to handle the challenge.

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With an endless news cycle, a continuous flow of global trade, protectionist laws, and committed geopolitical powers, global politics and global business is being shaped from many directions and far beyond a nation’s borders and a company’s boardroom. Decisions made in Beijing now affect events in Brussels which in turn compels policy in Ottawa and then again impacting Santiago.

The ability to manage this dynamic, globalized political environment, particularly at the intersection of public policy global business, coupled with an underlying cultural phenomenon rejecting the establishment, this new environment is more challenging for business leaders and global companies.

The pace involved in addressing global business challenges has increased as well as, with the scale of the problems expanding to an ever-growing globally diverse network of stakeholders. Disenfranchised and left-behind voters around the world have spoken and demanded a greater share of the profits. The traditional capitalist ideal of being responsible solely to shareholders in under threat and business going forward will involve numerous stakeholders, including governments, media, bloggers, consumers, non-governmental organizations, investors, employees, and citizens.

For future business leaders, simply put, there are a lot more people that will hold you accountable and want a say in the process. Having a genius marketing plan and solid accounting skills won’t be enough.

The time is now for MBA programs to recognize this challenging global public affairs environment. It is critical that classes utilize case studies that explore the nexus between multinational corporations, non-governmental organizations, government officials, institutions, investors, and recent elections.

World-class business leaders will need to excel with a foundation of fundamental business management skills, but they must be equally deft at grasping the intersection of history, politics, geography, culture, and economics to manage this new global business paradigm.

MBA programs must prepare future business leaders with the hard and soft skills to understand and engage global problems, comprehend economic development challenges and opportunities, and connect how these issues spread in a globally interconnected marketplace all influencing and disrupting global politics and global business like never before.

About the author: Marc A. Ross is the founder of Caracal Global, a strategy firm specializing in global business communications, an adjunct professor at George Washington University teaching a course on Globalization and American politics, and former communications director for the US-China Business Council. Ross holds an MBA from UNC Kenan-Flagler Business School.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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