The Engaging Eight - Top Stories from Caracal Business Insider


The Engaging Eight = Last week's top stories from the Caracal Business Insider community: 

ESPN: The step-by-step process of how the words 'corruption' and 'fraud' came to college basketball

Report: 3D printing: a threat to global trade

FT: Trump, Cambridge Analytica and how big data is reshaping politics

BOF: How Adidas converted the cool kids

Economist: Psychology beats business training when it comes to entrepreneurship

PBS: How you can help hurricane victims in Puerto Rico

Nikkei: Xi silences once-powerful youth league and former president's protege

Fortune: Inside China’s Endurance Sports Empire

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.