19 tactics to being a better thought leader in 2019


1. Respond to ten social media updates and thoughts daily - don't just scroll

2. Send a daily email news overview of curated information relevant to your network

3. Execute a twelve-month blog post scheme that involves owned and earned media

4. Post a best of social post weekly on your LinkedIn profile

5. Present a 90-second video weekly on your YouTube page commenting on the news of the week

6. Invite a reporter your admire to coffee - do this ten times

7. Speak at three conferences - think adjacent possible when it comes to venues and topics

8. Submit four opinion editorials engaging both national and regional news outlets

9. Get interviewed on a podcast - do this five times

10. Produce a white paper report on the top trends impacting your network

11. Collaborate to organize a monthly MeetUp with experts in your network

12. Host a book club - meet quarterly

13. Launch a webinar interview series involving former classmates and professor - use that alumni network you paid so much to be a part of

14. Give an award for the year's best book, idea, business, thought leader, professor, conference, etc.

15. Cold email five people daily that you admire - tell them you appreciate and use their work

16. Arrange a salon dinner with a local author on a topic relevant to your network

17. Use Anchor to post daily audio commentary and thought leadership tactics

18. Host a multi-day thought leadership retreat

19. Remember STOC = strategy + tactics + organization + consistency

-Marc A. Ross

Marc A. Ross is the founder of Caraca and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.