They have millions of fans and big endorsements, but there’s a twist — these ‘virtual celebrities’ don’t actually exist. https://on.ft.com/2PCWw6j
"These digital celebrities are only the most visible aspect of a growing trend. As the technologies behind them become cheaper and more accessible, you might find yourself listening to music released by a digital avatar, interacting with one in a convenience store or dealing with them in your workplace. Soon, you may even have one of your own."
Full article here: https://on.ft.com/2PCWw6j
