7 reasons your communications is underperforming

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From my participation in the halls of power in Westminster and Capitol Hill, on the campaign trail from Des Moines to Manchester, inside multinational boardrooms and trade association meetings, I find underperforming communications.

Based on this experience, these are the seven reasons communication efforts fail:

1. No clear and consistent strategy

2. Over-indexing on tactics

3. Poor organization and staffing

4. No consistency or editorial calendar

5. Know-how is not shared and made available

6. Efforts are reactive and by chance

7. Online activities not in sync with offline activities

-Marc

Marc A. Ross specializes in communications for thought leaders working at the intersection of globalization, disruption, and politics.