Americans are now spending more time on devices than watching TV


Bloomberg reports, for the first time, US adults this year will spend more time using their mobile devices than they’ll spend watching TV, according to EMarketer Inc. About 70% of that time will be spent on smartphones.

US adults’ TV time will drop nine minutes this year, but their digital-video time will increase by eight minutes, EMarketer estimates. That means the overall time that people spend watching movies, shows and other videos will remain roughly the same.

Full article - here.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.