People wouldn’t care if 77% of brands disappeared

Havas finds that consumers will reward brands who want to make the world a better place and who reflect their values. Consumers are using their buying power to make a stand!

There’s no question – brand activism will become a part of a brand’s strategy.

Top 10 Meaningful Brands of 2019:

1. Google

2. PayPal

3. Mercedes-Benz

4. WhatsApp

5. YouTube

6. Johnson & Johnson

7. Gillette

8. BMW

9. Microsoft

10. Danone


Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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