"if you change the way you look at things, the things you look at change"

This quote is the first thing Errol Gerson says to his students at the start of each semester.

Gerson has been teaching entrepreneurship, leadership, and business management at Art Center in Pasadena, California, for the past 45 years.

Gerson's challenge of his students from the start is to change the way they look at things using a tool he calls 'reframing' or merely seeing things differently.

He intends to force a test of his student's paradigms as a means to foster learning.

This test is essential because as we know, learning always comes from our ability to reevaluate, reexamine, and rethink.

This reframing fosters options for you to grow and learn, but only if you choose to do so.

It's up to you.

We want to work with you and help you change the way you look at things - namely your communications.

Caracal Global believes expertise matched by high-frequency behavioral communications has the power to create new opportunities for commerce and culture.

The Caracal Global Five-Step Thought Leader Audit is an ideal tool to properly analyze your communications and content as well as create a foundation and process for ongoing success.

To win in today's dynamic advocacy marketplace shaped by numerous constituencies, consumers, and candidates, Caracal Global helps leaders create compelling communications, focused content, and winning advocacy.

By developing a proper strategy, utilizing winning tactics, organizing effectively, speaking consistently, and sharing know-how, global policy experts can inspire, influence, and initiate action.

At the heart of this success is conducting an audit of your existing assets, reviewing your tools, and exploring tactics to move your communications efforts forward.

Winning advocacy happens when an organization is trusted, provides high-quality insights, and where policies reflect shared values.

Want to move forward?

First, reply to this email or phone (202) 596-5270.

Second, we will arrange a time to speak briefly about your situation and whether or not this is service is a good fit for you.


PS: Need more information - visit: https://www.caracal.global/5-step-audit

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.