The Caracal Global Five-Step Thought Leader Audit is an ideal tool to properly analyze your communications and content as well as create a foundation and process for ongoing success.
Step 1: Vision
We start off by asking the client to describe the vision for their communications and how they differentiate themselves from their competition. From there we ask the client to identify their favorite communications projects, media campaigns, and marketing efforts - both internal and external.
Step 2: Personification
After we establish the goals, we go through several exercises where we ask the client to personify their communications or advocacy.
Step 3: Outline Concepts
Caracal Global goes back to the office where we sketch and develop an outline based on a collection of ideas, scraps, aha moments, concepts, theories, and possibilities captured and fosters over our 3-hour conversation.
Step 4: Score + Grade
Utilizing Caracal Global’s unique 100 point scoring system, we audit the client's current state of communications by looking at the four pillars needed to be successful and impactful: social + digital, offline engagement, owned media, and buzzworthy reputation.
Step 5: Present a path forward
Caracal Global presents its audit findings, as well as identifies the most impactful ideas based on the aspirational vision and personality of the client's communications matched against the realities of the client’s current tools, talent stack, staffing, commitment, and budget.