Are Facebook and Google really your friend?

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Annie Liao Jones on the American Marketing Association website writes:

The power Facebook and Google hold over my company is disconcerting. At any moment, they could shut down all the ads we have running. And they have.

It’s easy to get conspiratorial when discussing a monolithic tech giant that has massive amounts of information on you and everyone you know. It’s only made worse by the fact that there is really no way for advertisers to “quit” Facebook or Google.

There is no recourse outside of hoping these mega-corporations are going to do the right thing. And what incentive do they have for that? So, do you think Facebook is our friend?

Full post here: http://bit.ly/2S1s5Jt