Savannah Bananas drop sponsorships and put faith in fan experience

The collegiate summer wood bat league team made the announcement last week with no immediate plans to recoup the 10- 20% revenue loss caused by dropping advertisers, but team management is optimistic about the future.

“I don’t think we have the answer today, but we don’t have to make up hundreds of thousands of dollars today,” Savannah Bananas President Jared Orton said.

“On a short-term level? No. What it will allow us to do in the long term is challenging us to create revenue opportunities solely based on building more fans, creating more experience and serving more people in the way we want to serve them.”

Full post here.