Marc A. Ross, founder of Caracal Global, appeared on Countdown to the Closing Bell with Liz Claman of Fox Business Network on August 12, 2015. Marc discussed the impact on American companies due to recent moves of the Chinese yuan.
PRWeek: Foreign market pros come together to launch Caracal Strategies
"A vast majority of [foreign companies operating in China] are facing issues that are challenging them from a variety of pressure points," said Caracal Strategies' Jeremy Haft.
Marc Ross, former US-China Business Council communications director, is teaming up with SafeSource Trading CEO Jeremy Haft to form Caracal Strategies.
The Washington, DC-based firm is designed to "help clients navigate American business at the intersection of globalization, economics, market access, government, and commerce," according to a statement.
Ross said the firm will work with companies already established in and looking to break into the markets in the EU and China. Whether a company is looking to expand in a foreign country or make its presence known for the first time, Caracal Strategies will provide the tools and insight to support its success.
"A vast majority of [foreign companies operating in China] are facing issues that are challenging them from a variety of pressure points," said Haft. "An issue you face in China, as a company, will have many components to it – it may be government, public affairs, or business strategy."
"Companies really need a wide range of skill sets to fix these problems," added Ross. "You need people to understand these overlaps [and the] role government plays as well as public affairs." The founders’ expertise runs the gamut – Ross noted his background is in communications and public affairs while Haft has long been steeped in business, particularly in China.
The firm came out of Ross and Haft seeing a "need" for the type of multi-layered services Caracal Strategies will offer, Haft added. One recurring misstep he’s noticed among companies moving
Caracal Strategies will have partners in Beijing and Brussels, said Haft. Ross added the firm will look to grow over time.
Before his stint at the US-China Business Council – where he will remain in the short-term as a communications consultant, he confirmed – Ross was a political director for the California Republican Party, a VP of business development at Leverage, and a director of grassroots and public affairs at the American Chemistry Council, according to LinkedIn.
Haft was a founder at both the Asia Assurance Group and BChinaB, and a creative director at CKS Group and SiteSpecific, per LinkedIn.
Politico: New Firm Alert
Marc Ross of U.S.-China Business Council is leaving the organization to partner with Jeremy Haft — an author who has worked on U.S.-China commercial relations — to create a new firms called Caracal Strategies. “Jeremy has been building companies on the front lines in China. He is also a two-time author on U.S.-China commercial relations and is an adjunct professor at Georgetown University,” Ross said in an email. “With my background in communications and politics at the highest levels in the U.S. and the U.K., we think we have the right mix of skills to be successful.”
The new firm will help clients navigate American business at the intersection of globalization, economics, and government. “With decades of experience in Beijing, Brussels and Washington, D.C., the team at Caracal Strategies has worked at the highest levels of government and global business,” Ross said. “We think we can offer a unique, campaign-like approach to solving business issues and expand commerce.”