Update: Pacific Business Insider

Starting Monday, November 7, Pacific Business Insider will move to a paid subscription service. 

Founded in 2015, I created Pacific Business Insider (PBI) with a simple idea: capture global business news with a Pacific flair.

Today’s global business executive is busier than ever before and is required to stay on top a worldwide collection of news. Coupled with more and more business being generated throughout the Pacific, an agile and modern information platform dedicated to the region is necessary. 

It is my hope that Pacific Business Insider helps our readers simplify their lives, and by just spending a few minutes with PBI each morning, makes them a little bit smarter.

To continue this objective, I am proud to announce Pacific Business Insider will expand and launch two subscription options starting Monday, November 7. 

Pacific Business Insider will have offer a Daily and Monthly service.

Released each morning when the US markets are open, PBI - Daily will cover American politics, enterprise, geoeconomics, trends, culture, sport, and personalities impacting business in the Pacific region. For a sample of a recent edition, please visit http://eepurl.com/cl-7kL. 

Released on the 20th of each month, PBI - Monthly, will contain 4 - 5 original articles exploring enterprise, geoeconomics, trends, personalities, and the politics impacting business in the Pacific region. PBI - Monthly will have deeply-reported articles, provide insightful trends, interviews with thought-leaders, and will contain my best thinking on global business that you won't find elsewhere. As a bonus, subscribers to Pacific Business Insider - Monthly automatically receive Pacific Business Insider - Daily.

Pacific Business Insider - Daily is priced at $290 and Pacific Business Insider - Monthly is priced at $2,900. Each subscription is for one year.

To subscribe to Pacific Business Insider, please visit http://www.caracal.global/store/.

It is my belief quality stories and thought-leadership pieces breed first-rate subscribers.

It is my hope as the Pacific Business Insider community grows, I will have the necessary resources to expand the PBI team and reporting. I believe this business model is scalable, global, and 100 percent aligned with PBI’s high-quality readers.

If you have any questions about Pacific Business Insider and the vision for this product, I'd love to hear from you at marc@caracal.global. 

Thank you for reading and for your interest in where Pacific Business Insider is going.

-Marc A. Ross

PR Week: China's PR agency search indicates comms strategy shift by Beijing

Tired of being blamed for economic volatility and labor problems in the U.S., China's government has realized it needs to shift comms strategy for reaching out to the West, experts say.

Chris Daniels * PR Week * April 28, 2016

Yet for China to better communicate its point of view on divisive issues, it must understand that the influencers in the West have changed, says Marc Ross, cofounder and partner at Caracal Strategies.

"In some ways, China is still fighting the last war, which is a heavy reliance on print and TV media as the way to get the message out because of their own past experiences. They’re still not fully vested in all these different communication tools," he explains.

"And for a long time, China has relied on big D.C. power players such as the Henry Kissingers and Henry Paulsons, to be shepherds between the U.S. and Chinese governments, but those relationships are moving on and new voices are coming in."

However, he adds that the agency search itself shows China realizes it needs to change strategies and use different platforms to target new audiences.

"Frankly, the Chinese have to do a better job in being more grassroots in their approach and talking to the mainstream," Ross advises. "But that they are having this conversation with agencies is recognition of the fact that China knows it needs to tell a different story. At the end of the day, China wants to be recognized as one of the most important countries in the world, and certainly PR and communications has a role to play in that."

Full article here.

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