Thumbs down: Thoughts on Facebook

Facebook has little reason to exist beyond distracting its users, allowing advertisers to secure unlimited commercial sales data, and providing a platform for Russian operatives to disrupt democracy.

It's not clear to me how Facebook stops their current public affairs debacle. The situation Mark and Sheryl find themselves in currently provides no natural policy opposition to execute a FUND (fear, uncertainty, and doubt) communications effort. Ideally, when managing such a campaign you have a black hat and a white hat - you have good guys and bad guys.  

Right now Facebook is the black hat and the bad guy.

If I were running political communications and public affairs for Facebook, I would work on three fronts. 

One, I would do all I could to secure center-right and libertarian think-tanks and thought-leaders with messaging and advocacy to not allow the government to "halt innovation and the promise of the internet."

Two, I would drop millions, and millions of dollars on STEM education and training programs targeting endless identify political groups, especially center-left organizations that work with women, minority, and under-served economic communities.

Three, I would harvest thousands and thousands of stories how Facebook makes someone's life, more profound, more prosperous, and better. I would amplify these personal stories endlessly in paid and owned media to generate earned media. Facebook needs a coast-to-coast echo chamber with a clear message that the platform is a useful and necessary tool for modern life.

Honestly, all this might not be enough to save Facebook. Right now Facebook has little reason to exist beyond distracting its users, allowing advertisers to secure unlimited commercial sales data, and providing a platform for Russian operatives to disrupt democracy. 

Facebook needs a path to wearing a white hat and being one of the good guys, fast.

Inside Sources: Could Infrastructure Help Strengthen U.S.-China Trade Ties?

As much as we all like free markets, government is right around the corner,” agreed Marc Ross, founder of Caracal Global, a communications, content, and commerce strategy firm. Despite the moves towards trade and cooperation undertaken by individual companies or industries, government continues to add barriers to the relationship.

Ross stressed that while companies may wish to do business in the U.S., government on all levels would likely step into impede. He urged Chinese investors to focus on building relationships around the country, rather than limiting their attention to large coastal cities like New York and Washington.
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October 3, 2017
Erin Mundahl

On the campaign trail, Donald Trump pledged that his administration would take a close look at America’s trade and infrastructure needs. As president, he moved quickly to pull the country out of the Trans-Pacific Partnership. So far, his infrastructure reforms have stalled. Both trade and infrastructure are key issues in the Sino-American relationship. On Monday, the Center for China and Globalization (CCG) and the China Society hosted a panel of speakers to discuss developments in the trading relationship between the two countries and the opportunities and challenges the new administration poses.

“I am involved in the China Society because I know that the bilateral relationship between these two countries is the most important in the world,” said China Society Chairman of the Board John Dickson. “When these two societies work together, there is no problem that cannot be solved.”

Infrastructure is one key area where the U.S. and China may find common ground. In 2013, China introduced the One Belt, One Road initiative, a development strategy that focuses on connectivity and cooperation between Eurasian countries. The past three years have seen China making large investments in infrastructure, including roads and bridges, railroads, and power grids along several corridors connecting China to broader Eurasia.  The size of the project dwarfs Trump’s proposed infrastructure spending: China is planning to spend $1 trillion on the initiative.

All that spending should result in dramatic improvements to transportation and trade in the region. Still, the idea that Chinese foreign aid could influence global attitudes towards the country continues to worry some American observers. Katherine Wu, of the U.S. Office of Trade and Regulatory Reform at the U.S. Agency for Professional Development, says that this could actually be a benefit for the U.S.

“The U.S. is the largest donor in the world,” she said, though cautioning that her remarks did not necessarily reflect formal policy. “Our foreign aid budget is $38 billion, not counting private sector donors, like the Gate Foundation. We are very good at the soft side of foreign assistance, things like growth, empowering women and disadvantaged, human development, and governmental reform. Having the Chinese do the infrastructure in places where there is a need, such as central Asia, would be a great opportunity.”

The focus on the two societies, rather than their governments specifically, was a theme shared by both Chinese and American experts. Since Richard Nixon first visited China in 1972, trade between the countries has grown in leaps and bounds. Last year, U.S. trade with China was just shy of $650 billion. In the past decade, trade between the U.S. and China grew 11 percent higher than the overall growth rate of world trade.

Despite their strong trade ties, relationships between the two countries retain a certain level of suspicion. In China, companies are eager to do business with the U.S., but find the layers of federal and state regulations difficult to navigate. Adding to the difficulties are what are deemed “non tariff barriers to trade,” regulations that impede foreign companies’ access to American consumers, without taking the form of a tariff.

“For the American side, you want to solve the problem by selling more and Chinese companies would like to import more, but there are taxes and controls that limit that,” said Zhenagge Zhao, the American representative at the China Council for the Promotion of International Trade.

These regulations include barriers to mergers with Chinese companies and restrictions on gaining proper licensing. The latter issue is of particular concern for Chinese banks, which are struggling to open branches in the U.S, said Gene Ma, chief China economist at the Institute of International Finance. In fact, some banks began looking at buying pre-existing American banks to gain a foothold, rather than attempting to navigate the regulatory process.

“As much as we all like free markets, government is right around the corner,” agreed Marc Ross, founder of Caracal Global, a communications, content, and commerce strategy firm. Despite the moves towards trade and cooperation undertaken by individual companies or industries, government continues to add barriers to the relationship.

Ross stressed that while companies may wish to do business in the U.S., government on all levels would likely step into impede. He urged Chinese investors to focus on building relationships around the country, rather than limiting their attention to large coastal cities like New York and Washington.

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This initiative would largely need to be taken up by companies themselves. Thus far, Chinese businesses have, to a large degree, relied on their embassies to make trade introductions. To expand further in their business relationships, these companies need to engage more directly with state governments and other potential partners, said Jorge Guajardo, Mexico’s ambassador to China.

“I do believe that there is a lot of value added that China brings the world in many areas, however, there is a political reality that China has to face,” said Guajardo, who explained that the Chinese embassy staff lacked the expertise and time to be the best advocates for Chinese industry. “China has to engage at the local level, at the state level, at the national level. Chinese companies can no longer afford to just come out on the merits of their product without building relationships.”

That was the reason behind the round table discussion. Although held in a formal hearing room in the Senate office building, Monday’s event was meant to be a discussion between the panelists and their audience, one of the people to people exchanges that several participants described.

“For U.S. and China investment, the engine of the dynamic part is from people to people, from the business sectors, not from government to government,” agreed Zhao.

While China pushes for increased access to America’s millions of consumers, what was notably lacking for the discussion was any mention of intellectual property rights or the trade concerns that America has taken before international arbiters in the last year. Although the desire for cooperation and trade exists, challenges still remain.

For Sale: American Business and Xi's Second Term - 10 Winners and 10 Losers

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October 18 will mark the start of the 19th national congress of China's ruling Communist Party, an essential gathering that takes place every five years.

Not only will this meeting with mark the end of Xi Jinping's first five-year term as head of the Communist Party of China, but a  number of senior members of the Party are expected to retire. In addition to making leadership changes, the national congress also reviews and makes changes if necessary to the Party's Constitution as well as selects the Central Committee, a powerful decision-making body.

There is no doubt that Xi Jinping will stay for a second term, but the real question for the national congress is who will join Xi on the Politburo and the Standing Committee - essential bodies that will influence commercial policy, economic reforms, and American businesses operating in China for the next five years.

The outcomes of the gathering will create a new dynamic for American companies selling goods and services to the Chinese marketplace. There will be winners and losers.

To assist C-Suite executives to identify opportunities and challenges based on the policy and personality outcomes of this important gathering, on November 6 Caracal Global will release American Business and Xi's Second Term -  10 Winners and 10 Losers.

The report will explore the outcomes of the national congress and capture how the Chinese authorities will seek to balance growth, economic reform, and stability. Outcomes of the gathering with set the roadmap for how the ruling Communist Party and Xi Jinping intend to guide the nation China for the next five years and identify American businesses winners and losers.

Designed for C-Suite executives, this Caracal Global primer will provide a foundation for your company to help better guide your auditing, research, planning, and management for your China business operations.

Cost only $28.89 - Secure your copy here