CAP = Caracal Audit Process

Caracal works with clients to develop a macro approach to communications that utilizes a mix of communications tools, amplifies content across platforms, and seeks to engage audiences online and offline.

Caracal can with entrepreneurial start-ups, multinational companies, trade associations, and government agencies.

The Caracal Audit Process is a five-step process that is efficient and accessible for employees, stakeholders, and audiences.

CAP = Caracal Audit Process

1. Audit current communications tools being used to engage your audiences

2. Get feedback from internal audiences on usefulness of existing communications tools be used

3. Collect data and interview how external audiences perceive your organization - perception mapping

4. Do a SWOT analysis

5. Provide consultation on how to develop an enhanced communications plan based on all data collected and analyzed

Contact Marc A. Ross at or +1 (202) 596-5270 to learn how we can help you achieve your business objectives with better communications.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.