Advocacy = Agile + Multi-touch + Iterative

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How Caracal Global Thinks

Caracal Global believes thought leadership matched by high-frequency communications has the power to create new opportunities for commerce and culture.

Many organizations have an advocacy process, but few are built on the model of an American presidential campaign, harnessing grassroots power, developing influential advocates, and shaped by MBA strategies.

By developing a proper strategy, utilizing winning tactics, organizing effectively, speaking consistently, and sharing know-how, thought leadership can shape globalization and politics.

How Caracal Global Serves

Clients hire Caracal Global to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, deliver executive education, provide issue briefs and news generating talking points, as well as manage end to end thought leader communication efforts where Caracal Global assumes the role of senior advisor, project leader, or general contractor.

Caracal Global works independently but provides access to a strong global network of collaborators with expertise in websites, graphic design, audio, video, film, book publishing, online reputation management, polling, data analytics, research, and geopolitical experts

With decades of experience working on political, advocacy, and communications campaigns at the highest levels in the United States and the United Kingdom, Caracal has built national communication and advocacy campaign, both online and offline, and influencer marketing solutions tailored to a client’s strategic priorities.

How Caracal Global Leads

Caracal leads organizations to build robust, integrated, multi-touch advocacy systems that ensure success focused on strategy, tactics, organization, consistency, and know-how.

Caracal views high-frequency communications as the missing link between an organization's strategy—its decisions about where to compete and how to win—and exceptional influencer advocacy that is the ultimate path to success and long-term engagement.  

With such a system, Caracal enables an organization to identify attractive target stakeholders and design value propositions tailored to those stakeholders’ needs -- maximizing an organization's strengths. It also allows the organization to deliver these offerings to the marketplace and continually refine them based on fast, reliable feedback.

Caracal leads client teams to create closed-loop feedback processes that bridge the functional gaps to keep a client in sync with the political environment. The ethos of using tactics that are agile, multi-touch, and iterative ensure an organization develops policy advocates. Nurturing happy, loyal policy advocates in this way ensures lasting success: Policy advocates engage more often, stick around longer, cost less to serve and sing the organization's praises to their friends, colleagues, and elected officials.

How Caracal Global Works

Step 1: Establishing a strategy and implementing tactics based on proper organization

The number one three-part question Caracal helps clients answer: What do I want to accomplish (strategy), what tools (tactics) will I use, and how will I maintain this effort (organization) to engage the political environment?

Step 2: Establish an advocacy model that is agile, multi-touch, and iterative

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Step 3: Establish an advocacy model that is holistic and employs paid media, earned media, shared media, and owned media.

Offline and online must work in concert. The look and feel of a campaign must match the look and feel and intensity in both settings. The end user and targeted audience need to see your content in numerous places and numerous shapes.

Today’s communication and advocacy environment is loud, unforced, and distracting. Succeeding in this environment requires organizations to separate the noise from the signal to reach their desired influencers and advocacy targets.

Organizations need to go where attention is cheap and accessible with their advocacy efforts. Using the best of online and offline tactics that are working in concert will yield the most success.

There is no magic wand, advocacy growth hack, one tool solution today.

Simply put, organizations must control this unyielding environment with four primary tools - paid, earned, owned, and shared media.

Today’s communications environment requires time heavy, one on one, and intimate engagement but allows for content which can scale and reach a national audience using the best digital tools.

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Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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