Based on my experience, communication efforts fail because of these seven reasons:
1. No clear and consistent strategy
2. Over-indexing on tactics
3. Poor organization and staffing
4. No consistency or editorial calendar
5. Know-how is not shared and made available
6. Efforts are reactive and by chance
7. Online activities not in sync with offline activities
-Marc
Marc A. Ross specializes in thought leader strategy for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.
